What is Brandwatch?
Brandwatch collects and analyzes public online conversations at scale. It turns that data into actionable insights for marketing and communications teams. The platform also includes tools for publishing, engagement, and influencer discovery.
Brandwatch is a social intelligence and management platform built for large marketing organizations. It ingests billions of online discussions from social networks, forums, blogs, and news sites. Machine learning models process this data to surface consumer trends, brand sentiment, and emerging topics. Teams can schedule content, respond to audiences, and coordinate campaigns from a single workspace. The software also identifies relevant influencers and monitors potential reputation threats in real time. Enterprise clients rely on it to connect social data to broader business strategy.
Ideal Customer Profile
Mid-market and enterprise marketing teams, agencies, and social media analysts who need deep audience intelligence and multi-channel management capabilities.
