HighLevel
HighLevel bundles CRM, funnel building, messaging, appointment scheduling, and payment collection into one platform.
Updated April 2026
Overview: What is HighLevel?
Teams use it to replace several disconnected tools with a unified system. The setup is straightforward and includes a 14-day trial.
HighLevel is a marketing and sales platform built to help businesses capture, nurture, and close leads without switching between applications. It combines landing page builders, automated multi-channel campaigns, online booking, and payment processing under one roof. Users can create full websites, sales funnels, and membership areas directly inside the platform. AI-powered automation handles follow-ups and workflow routing so teams spend less time on manual tasks. The system manages contacts, communications, and transactions centrally, making it suitable for organizations that want an integrated stack rather than niche point solutions. It is not designed for complex enterprise data enrichment or specialized email-only workflows.
Fit: Ideal customer profile.
Marketing agencies and small to mid-sized businesses that want to consolidate lead capture, nurturing, booking, and payments into a single platform.
- Seed
- SMB
- Mid-market
Capabilities
Key features.
01
Lead capture through customizable forms
02
Multi-channel nurture campaigns
03
Automated online appointment scheduling
04
Built-in deal closing and payment collection
05
Full website and funnel builder
06
Membership and course area creation
07
Unlimited contacts on all plans
08
White-label options for agencies
09
API access on higher tiers
10
AI-powered workflow automation
Usage
How to use HighLevel.
Teams start by importing contacts into the built-in CRM, then build landing pages or funnels to capture new leads. Automated campaigns nurture those leads across email, SMS, and other channels while the scheduling tool books appointments without back-and-forth. Closed deals move to payment collection, all tracked inside the same workspace.
Cost
Pricing.
$97
Starts at $97 per month for the Starter plan. A 14-day free trial is available with no contracts.
Starter
$97.00
- 3 sub-accounts
- Unlimited contacts
- Unlimited users
- Basic CRM features
- Standard integrations
- 14-day free trial
Unlimited
$297.00
- Unlimited sub-accounts
- API access included
- Branded desktop app
- Unlimited contacts/users
- No markup rebilling
- 14-day free trial
Agency Pro
$497.00
- Unlimited sub-accounts
- SaaS mode enabled
- Automated sub-account creation
- Rebilling markup control
- All Unlimited features
- 14-day free trial
At a glance
Quick facts.
- Stack position
- Sales Engagement
- Category
- Sales Tools
- Best for
- Seed, SMB, Mid-market
- Pricing
- From $97
Subcategories
- Sales Funnel
Questions
Frequently asked.
What is the best way to get started with HighLevel?
Sign up for the 14-day trial, import your contacts, and begin building funnels or campaigns. The platform guides you through connecting CRM, scheduling, and messaging tools in one workspace.
How much does HighLevel cost?
Pricing starts at $97 per month for the Starter plan and goes up to $497 per month for Agency Pro. All tiers include a 14-day free trial with no long-term contracts.
What makes HighLevel different from other platforms?
It replaces multiple disconnected tools by combining CRM, funnel building, campaign automation, booking, and payments in a single system. This consolidation reduces overhead and speeds up deployment for growing teams.
How does HighLevel connect marketing and sales workflows?
The platform links lead capture forms, automated follow-up campaigns, appointment scheduling, and payment processing in one pipeline. Workflows trigger automatically based on lead behavior and stage progression.
Is there a free version of HighLevel?
There is no permanent free plan. However, every tier includes a 14-day free trial with full feature access and no commitment.
Does HighLevel offer a partner or agency program?
Yes. Agencies can white-label the platform, create sub-accounts for clients, and control rebilling markups. Higher plans include SaaS mode and automated sub-account provisioning.
Compare
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Talk to us: Pick the tool. We run the system around it.
HighLevel is one part of a stack. We build and run the revenue system it plugs into.
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