Hightouch
Hightouch is a composable customer data platform built directly on top of your existing data warehouse.
Updated April 2026
Overview: What is Hightouch?
It lets teams sync customer data to marketing, sales, and advertising tools in real time. No data duplication or separate storage layer is required.
The platform operates as a reverse ETL solution that reads data where it already lives. Users build audiences and define sync rules through a visual, no-code interface. From there, the system pushes clean, modeled data into over 250 downstream destinations. Teams use it to power real-time personalization, trigger automated campaigns, and feed AI agents with current customer information. Security remains centralized because nothing gets copied into a standalone silo. This approach gives marketing and data teams full control over how information flows across the organization.
Fit: Ideal customer profile.
Marketing, advertising, and data teams at growth-stage and enterprise companies who want real-time personalization without duplicating data into a standalone CDP.
- Series A
- Mid-market
- Enterprise
Capabilities
Key features.
01
Composable CDP built on existing warehouse
02
No-code visual audience builder
03
Real-time data sync and activation
04
AI-powered one-to-one personalization
05
Integrates with over 250 tools
06
No data duplication required
07
Enterprise-grade security controls
08
Usage-based pricing model
Usage
How to use Hightouch.
Teams connect their cloud data warehouse, then use the visual audience builder to define segments based on any modeled table. They select target destinations from the integration catalog and schedule syncs to run continuously. Campaigns, ad audiences, and operational workflows update automatically as source data changes.
Cost
Pricing.
Pricing not listed; talk to sales.
Pricing is usage-based and requires a conversation with the sales team. A free tier is available for basic reverse ETL needs.
At a glance
Quick facts.
- Stack position
- Enrichment
- Category
- Sales Tools
- Best for
- Series A, Mid-market, Enterprise
- Pricing
- Pricing not listed; talk to sales.
Subcategories
- Data Enrichment
- Workflow Automation
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Questions
Frequently asked.
How do you get started with Hightouch?
Connect your cloud data warehouse, build audiences using the visual editor, and sync segments to your downstream tools. The entire setup can be completed in minutes without writing code.
What does Hightouch cost?
The vendor uses flexible, usage-based pricing that scales with your data volume rather than charging per tracked user. Contact sales for a custom quote.
Why should teams choose Hightouch over a traditional CDP?
It offers a modular architecture, native AI personalization, and enterprise security without requiring data duplication. Teams retain full control inside their own warehouse.
How does the platform move data between systems?
It reads directly from your existing warehouse and pushes modeled data into marketing, sales, and advertising tools. This enables real-time activation while keeping a single source of truth.
Is there a free version of Hightouch?
Yes, a free tier exists that includes up to two active syncs and unlimited user seats. It is designed for basic reverse ETL workflows.
Does Hightouch have notable technology partnerships?
The company is a recognized partner of both Databricks and Snowflake. It has also received multiple industry awards for its data infrastructure work.
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Talk to us: Pick the tool. We run the system around it.
Hightouch is one part of a stack. We build and run the revenue system it plugs into.
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