Census

Census connects your data warehouse to every tool in your go-to-market stack.

Updated October 2026

EnrichmentData SourcesSales Tools

Overview: What is Census?

It keeps customer records synchronized and enriched in real time. Teams trust it to maintain a single source of truth across platforms.

Census operates as a reverse ETL platform that moves data from cloud warehouses into business applications. It lets data and operations teams build unified customer records without writing custom scripts. The platform supports over 200 integrations and applies AI to enrich data columns automatically. Governance controls ensure that synced data remains accurate and compliant across destinations. Companies use it to power segmentation, reduce data infrastructure costs, and activate insights where teams already work.

Fit: Ideal customer profile.

Data, operations, and marketing teams at mid-market and enterprise companies who need to unify warehouse data and activate it across CRM and marketing tools.

Series B+
Mid-market
Enterprise

Capabilities

Key features.

Unify and manage all customer data

Enrich records with AI-generated columns

Build trusted golden customer records

Sync data to over 200 destinations

Collaborate with built-in data governance

Support for real-time live syncs

AI entity resolution

Audience hub for segmentation

Unlimited free destination connections

Custom enterprise connector support

Usage

How to use Census.

Connect your data warehouse as the source and select destination tools such as CRMs or marketing platforms. Configure sync schedules and mapping rules to push updated records on a recurring basis. Use the AI enrichment features to add computed columns before data reaches downstream applications.

Cost

Pricing.

$4200/ Per workspace

Free plan available with limited syncs. Professional starts at $4,200 per workspace annually. Enterprise pricing is custom.

Free

$0.00

1 billable destination
2 active syncs
5 user seats
1 workspace
Unlimited free destinations
15 min sync intervals

Professional

$4200.00

2 billable destinations
5 active syncs each
5 user seats
2 workspaces
Entity resolution AI
18% annual discount

Enterprise

$custom

Unlimited workspaces
Unlimited user seats
Enterprise connectors
Real-time live syncs
Includes audience hub
Custom legal terms

At a glance

Quick facts.

Stack position: Enrichment
Category: Data Sources, Sales Tools
Best for: Series B+, Mid-market, Enterprise
Pricing: From $4200/Per workspace

Subcategories

Data Enrichment
Integrations & Workflows

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Questions

Frequently asked.

How do you use Census?

You connect a warehouse source, map columns to destination fields, and schedule syncs. AI enrichment and segmentation run automatically before data lands in downstream tools.

What does Census cost?

A free tier is available with basic limits. The Professional plan costs $4,200 per workspace per year, and Enterprise pricing is quoted based on scope.

Why should you choose Census?

It provides reliable integrations, AI enrichment, and dedicated Customer Data Architect support. Governance controls keep data accurate and secure across your entire stack.

How does Census work technically?

It pulls data from warehouses and pushes it to business tools through pre-built connectors. AI handles enrichment and entity resolution while governance ensures consistency.

Is there a free version of Census?

Yes. The free plan includes one billable destination, five user seats, and one workspace. It allows unlimited free destinations with 15-minute sync intervals.

Is Census a partner with other platforms?

Census is a Fivetran company with partnerships across platforms like Snowflake, Braze, and Salesforce. These partnerships enable deeper and more reliable integrations.

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