What is Census?
Census connects your data warehouse to every tool in your go-to-market stack. It keeps customer records synchronized and enriched in real time. Teams trust it to maintain a single source of truth across platforms.
Census operates as a reverse ETL platform that moves data from cloud warehouses into business applications. It lets data and operations teams build unified customer records without writing custom scripts. The platform supports over 200 integrations and applies AI to enrich data columns automatically. Governance controls ensure that synced data remains accurate and compliant across destinations. Companies use it to power segmentation, reduce data infrastructure costs, and activate insights where teams already work.
Ideal Customer Profile
Data, operations, and marketing teams at mid-market and enterprise companies who need to unify warehouse data and activate it across CRM and marketing tools.
Key Features
- Unify and manage all customer data
- Enrich records with AI-generated columns
- Build trusted golden customer records
- Sync data to over 200 destinations
- Collaborate with built-in data governance
- Support for real-time live syncs
- Entity resolution powered by AI
- Audience hub for segmentation
- Unlimited free destination connections
- Custom enterprise connector support
How to use Census
Connect your data warehouse as the source and select destination tools such as CRMs or marketing platforms. Configure sync schedules and mapping rules to push updated records on a recurring basis. Use the AI enrichment features to add computed columns before data reaches downstream applications.
Pricing
Free plan available with limited syncs. Professional starts at $4,200 per workspace annually. Enterprise pricing is custom.
Frequently Asked Questions
How do you use Census?
You connect a warehouse source, map columns to destination fields, and schedule syncs. AI-powered enrichment and segmentation run automatically before data lands in downstream tools.
What does Census cost?
A free tier is available with basic limits. The Professional plan costs $4,200 per workspace per year, and Enterprise pricing is quoted based on scope.
Why should you choose Census?
It provides reliable integrations, AI enrichment, and dedicated Customer Data Architect support. Governance controls keep data accurate and secure across your entire stack.
How does Census work technically?
It pulls data from warehouses and pushes it to business tools through pre-built connectors. AI handles enrichment and entity resolution while governance ensures consistency.
Is there a free version of Census?
Yes. The free plan includes one billable destination, five user seats, and one workspace. It allows unlimited free destinations with 15-minute sync intervals.
Is Census a partner with other platforms?
Census is a Fivetran company with partnerships across platforms like Snowflake, Braze, and Salesforce. These partnerships enable deeper and more reliable integrations.
