Keyhole
Keyhole tracks social media conversations, brand mentions, and campaign performance across platforms.
Updated October 2026
Overview: What is Keyhole?
It combines social listening with PR analytics to give communications teams a complete view of their media landscape. The platform serves agencies, global brands, and nonprofits that need fast, data-driven insights.
Keyhole is a social listening and analytics platform built for brands and agencies that need to monitor online conversations and track communication performance. It captures brand mentions, hashtag activity, and competitor movements across social channels in one dashboard. Users can measure campaign reach and engagement without manual spreadsheet work. The platform also provides historical data to inform long-term strategy and benchmark against competitors. Keyhole integrates into existing marketing stacks alongside CRM and email tools, though it does not replace those systems. It focuses specifically on social monitoring, analytics, and earned media measurement.
Fit: Ideal customer profile.
Marketing agencies, global brands, and nonprofits that need to track audience conversations, competitor activity, and campaign performance across social channels.
- SMB
- Mid-market
- Enterprise
Capabilities
Key features.
01
Real-time social listening and monitoring
02
Integrated social and PR analytics
03
Hashtag and keyword tracking
04
Brand mention tracking across platforms
05
Competitive benchmarking tools
06
Sentiment analysis on conversations
07
Historical data and trend insights
08
Campaign reach and engagement metrics
09
Automated reporting capabilities
Usage
How to use Keyhole.
Teams connect their social accounts and configure tracking for specific keywords, hashtags, or competitor profiles. The dashboard surfaces real-time mentions and sentiment data, which marketers use to adjust campaigns or report outcomes to stakeholders. Reports can be generated quickly to share insights across the organization.
Cost
Pricing.
Pricing not listed; talk to sales.
Pricing is not publicly listed and no free trial is available. Contact sales for a custom quote.
At a glance
Quick facts.
- Stack position
- Analytics
- Category
- AI Marketing Tools, Data Sources
- Best for
- SMB, Mid-market, Enterprise
- Pricing
- Pricing not listed; talk to sales.
Subcategories
- Social Listening
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Questions
Frequently asked.
What are the main use cases for Keyhole?
Teams use Keyhole to monitor social profiles, track hashtags, and analyze trends for PR and marketing strategy. The platform centralizes social data so users can act on insights quickly.
How much does Keyhole cost?
Keyhole pricing is handled through the Muck Rack platform and requires a conversation with sales. There is no public pricing page or free trial.
What makes Keyhole different from other social tools?
Keyhole combines social listening with PR intelligence in a single platform. This dual focus helps communications professionals measure both owned social performance and earned media impact.
How does Keyhole capture and analyze social data?
The platform tracks social conversations and identifies trending topics across multiple channels. It then measures the impact of social and earned media activity in a unified view.
Does Keyhole offer a free plan?
There is no free plan available. Interested teams can request a demo to explore the platform before committing.
Who owns Keyhole?
Muck Rack acquired Keyhole and integrated it into their broader communications platform. The tool continues to operate as a social listening and analytics solution within that ecosystem.
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