What is Keyhole?
Keyhole tracks social media conversations, brand mentions, and campaign performance across platforms. It combines social listening with PR analytics to give communications teams a complete view of their media landscape. The platform serves agencies, global brands, and nonprofits that need fast, data-driven insights.
Keyhole is a social listening and analytics platform built for brands and agencies that need to monitor online conversations and track communication performance. It captures brand mentions, hashtag activity, and competitor movements across social channels in one dashboard. Users can measure campaign reach and engagement without manual spreadsheet work. The platform also provides historical data to inform long-term strategy and benchmark against competitors. Keyhole integrates into existing marketing stacks alongside CRM and email tools, though it does not replace those systems. It focuses specifically on social monitoring, analytics, and earned media measurement.
Ideal Customer Profile
Marketing agencies, global brands, and nonprofits that need to track audience conversations, competitor activity, and campaign performance across social channels.
Key Features
- Real-time social listening and monitoring
- Integrated social and PR analytics
- Hashtag and keyword tracking
- Brand mention tracking across platforms
- Competitive benchmarking tools
- Sentiment analysis on conversations
- Historical data and trend insights
- Campaign reach and engagement metrics
- Automated reporting capabilities
How to use Keyhole
Teams connect their social accounts and configure tracking for specific keywords, hashtags, or competitor profiles. The dashboard surfaces real-time mentions and sentiment data, which marketers use to adjust campaigns or report outcomes to stakeholders. Reports can be generated quickly to share insights across the organization.
Pricing
Pricing not listed; talk to sales.
Pricing is not publicly listed and no free trial is available. Contact sales for a custom quote.
Frequently Asked Questions
What are the main use cases for Keyhole?
Teams use Keyhole to monitor social profiles, track hashtags, and analyze trends for PR and marketing strategy. The platform centralizes social data so users can act on insights quickly.
How much does Keyhole cost?
Keyhole pricing is handled through the Muck Rack platform and requires a conversation with sales. There is no public pricing page or free trial.
What makes Keyhole different from other social tools?
Keyhole combines social listening with PR intelligence in a single platform. This dual focus helps communications professionals measure both owned social performance and earned media impact.
How does Keyhole capture and analyze social data?
The platform tracks social conversations and identifies trending topics across multiple channels. It then measures the impact of social and earned media activity in a unified view.
Does Keyhole offer a free plan?
There is no free plan available. Interested teams can request a demo to explore the platform before committing.
Who owns Keyhole?
Muck Rack acquired Keyhole and integrated it into their broader communications platform. The tool continues to operate as a social listening and analytics solution within that ecosystem.
