Talkwalker
Talkwalker is a social listening and consumer intelligence platform that tracks what's said about a brand, its competitors and its market across social, news and the web, for PR, brand and insights teams.
Updated October 2026
Overview: What is Talkwalker?
It's owned by Hootsuite and sold on custom quotes only, with no published prices (checked October 2026).
Hootsuite announced its purchase of Talkwalker in April 2024, buying it from Marlin Equity Partners, and the product now goes by Lumen by Talkwalker. Talkwalker says it covers 150 million websites and more than 30 social platforms, reads content in 187 languages and scores sentiment in 127 of them. It was founded in 2009 and is based in Luxembourg.
Fit: Ideal customer profile.
Mid-size and enterprise brands, and the agencies serving them, that need to track reputation, campaigns and competitors across social and media in many languages. It's built for marketing and communications. B2B sales teams looking for account-level buying signals will get more from an intent or signal tool.
- Brand and crisis monitoring
- Competitor share of voice
- Consumer trend research
Capabilities
Key features.
01
Listening across 150 million websites and 30+ social platforms
02
Content in 187 languages, sentiment in 127+
03
Logo, scene and object recognition in images and video
04
Real-time alerts, spike detection and crisis dashboards
05
Trend detection with conversation clustering
06
Competitor benchmarking and share of voice
07
LLM Insights on how AI assistants describe a brand
Usage
How to use Talkwalker.
Teams set up topics for their brand, competitors and campaigns, then work from dashboards, reports and real-time alerts that flag spikes in volume or sentiment. Image and video recognition finds logos in posts that don't name the brand. Talkwalker is sold on its own at talkwalker.com, and inside Hootsuite its advanced listening is part of the Enterprise plan.
Cost
Pricing.
Custom quote
All three plans are quoted after a demo, and each includes unlimited users and onboarding (checked October 2026). The plans differ mainly in how many results, topics and how much history you get.
Core
- Listening, dashboards, reports and alerts
- AI summaries, peak detection and forecasting
- LLM Insights
Analyze
- Everything in Core
- Twice the results volume
- More topics, filters and channels
Business
- Six times the results volume
- Extra historical data
- Enterprise governance
At a glance
Quick facts.
- Stack position
- Social Listening
- Category
- AI Marketing Tools
- Best for
- Brand and crisis monitoring, Competitor share of voice, Consumer trend research
- Pricing
- Custom quote
Subcategories
- Competitive Intelligence
- Social Listening
Questions
Frequently asked.
How much does Talkwalker cost?
Talkwalker doesn't publish prices. Its Core, Analyze and Business plans are all quoted after a demo, and every plan includes unlimited users (checked October 2026).
Is Talkwalker part of Hootsuite?
Yes. Hootsuite announced the acquisition in April 2024. Talkwalker is still sold on its own, now as Lumen by Talkwalker, and its listening is also in Hootsuite's Enterprise plan.
How many languages does Talkwalker support?
Talkwalker says it reads content in 187 languages and runs sentiment analysis in more than 127.
Can Talkwalker find logos in images?
Yes. Its image and video recognition detects logos, scenes and objects, so it can find posts that show a brand without naming it.
What are Talkwalker's limits?
There's no public pricing or trial, and results volume, topics and history depend on the plan. Talkwalker's own pages give different figures for how much history is included, so confirm it in the quote.
What are the alternatives to Talkwalker?
Brandwatch and YouScan are enterprise listening tools with image recognition. Brand24 and Mentionlytics are lighter mention trackers with self-serve plans, and Hootsuite bundles listening with social publishing.
Compare
Talkwalker alternatives.
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