What is Lavender?
Lavender is an AI email intelligence platform built for sales teams. It scores outgoing messages and suggests improvements to increase reply rates. The platform draws on billions of data points to guide personalization and coaching.
Lavender analyzes sales emails as they are written and assigns a quality score based on proven engagement patterns. It surfaces specific suggestions to sharpen subject lines, tighten copy, and add relevant personalization. Reps receive coaching inside their inbox without switching tools. Managers gain a dashboard to track team performance and identify coaching opportunities. The platform connects with common email clients and sales engagement tools. It focuses exclusively on email optimization and works best alongside a broader sales stack.
Ideal Customer Profile
Sales reps, managers, and recruiters at startups through enterprise companies who want to increase email reply rates and book more meetings.
Key Features
- AI email scoring in real time
- Personalization assistant inside inbox
- Coaching suggestions based on data
- Team performance tracking dashboard
- Integrations with major CRMs and senders
- SOC2 certified and GDPR compliant
- Mobile optimization for emails
- AI email writer for quick drafts
- Multi-inbox support
How to use Lavender
Install the browser extension or connect through your sales engagement platform. Compose an email and review the score and suggestions that appear in the sidebar. Apply recommended edits, personalize with prospect data, and send. Managers can monitor team dashboards to track adoption and reply performance over time.
Pricing
Free Basic plan available with limited usage. Paid plans start at $27 per seat per month billed annually. A 7-day free trial is offered.
Frequently Asked Questions
How do you get started with Lavender?
Install the extension or connect through your sales engagement tool. Write emails and follow the scores and suggestions to improve output.
What does Lavender cost?
A free Basic plan covers limited usage. Paid tiers start at $27 per seat monthly on annual billing and go up to $89 per seat for teams.
Why should teams use Lavender?
It raises reply rates by coaching reps in real time. Managers also get data-driven insights to guide team improvement.
How does Lavender score and improve emails?
The AI evaluates your draft against engagement data and assigns a score. It then suggests edits for clarity, personalization, and structure.
Is there a free version of Lavender?
Yes, the Basic plan is free forever with limited analysis. There is also a 7-day trial that unlocks integrations.
Which tools does Lavender integrate with?
It works with Gmail, Outlook, Outreach, Salesloft, HubSpot, and other popular platforms. This keeps coaching inside your existing workflow.
