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Supply Chain & LogisticsTools · Lob
Lob
Automate physical mail delivery at scale with intelligent routing.
Overview
What is Lob?
Lob is a direct mail automation platform that helps businesses send personalized physical mail at scale. It uses a nationwide print network and intelligent routing to ensure fast, predictable delivery. The platform integrates with existing go-to-market tools to streamline campaign execution and tracking.
Lob simplifies physical mail operations for businesses running high-volume direct mail campaigns. The platform provides APIs that connect to CRMs and outreach tools, enabling automated workflows from creation to delivery. Postal IQ routing technology optimizes mail paths for speed and cost efficiency across a nationwide print network. Teams can personalize mail pieces using data-driven templates and track delivery status in real time. Lob supports use cases including compliance mailings, customer retention programs, and large-scale marketing efforts. The platform does not handle digital communications and focuses exclusively on physical mail execution and fulfillment.
Fit
Ideal customer profile.
Teams managing complex, high-volume direct mail programs who need fast, predictable delivery with advanced routing and API integration.
- SMB
- Mid-market
- Enterprise
Capabilities
Key features.
01
RESTful APIs for mail automation
02
Postal IQ intelligent routing
03
Nationwide print delivery network
04
Data-driven mail personalization
05
Real-time delivery tracking
06
HTML template builder
07
Webhook integrations for status updates
08
Address verification included
09
Compliance-ready mail production
10
Campaign management dashboard
Usage
How to use Lob.
Teams connect Lob's APIs to their CRM or marketing automation platform to trigger mailings based on customer events or campaign schedules. Users design templates within Lob, set personalization rules, and launch campaigns that print and mail automatically. Delivery tracking and analytics are accessible through the dashboard or via webhook integrations.
Cost
Pricing.
$260/ Per seat
Starts free with the Developer Plan for up to 500 mailings. Paid plans begin at $260/mo for the Startup tier. Enterprise pricing is custom.
Developer Plan
$0.00
Startup Plan
$260.00
Growth Plan
$550.00
Enterprise Plan
$custom
At a glance
Quick facts.
- Stack position
- Marketing Ops
- Category
- Sales Tools
- Best for
- SMB, Mid-market, Enterprise
- Pricing
- From $260/Per seat
Subcategories
- Postal Mail Outreach
Questions
Frequently asked.
How do you use Lob for direct mail campaigns?
Connect Lob's APIs to your existing tools, design HTML templates, and set personalization rules. Campaigns trigger automatically and mail prints and ships through the nationwide network.
What does Lob cost?
A free Developer Plan covers up to 500 mailings. Paid tiers start at $260/mo for 3,000 mailings and go up to $550/mo for 6,000 mailings. Enterprise pricing requires a sales conversation.
Why should you choose Lob over other direct mail tools?
Lob offers award-winning APIs, Postal IQ routing, and a nationwide print network in one platform. These capabilities enable fast, secure, data-driven mail delivery at scale.
How does Lob automate mail production and delivery?
Lob routes each mail piece through its Print Delivery Network using Postal IQ to optimize for speed and cost. Printing and mailing happen automatically once a campaign is triggered.
Is there a free version of Lob?
Yes, the Developer Plan is free and includes up to 500 mailings plus 10 HTML templates. It provides access to core features for testing and small-scale use.
Does Lob offer a partnership program?
Lob provides partnership opportunities with dedicated support and integration resources. Partners can build and grow direct mail service offerings on top of the platform.
Compare
Lob alternatives.
Pick the tool. We run the system around it.
Lob is one part of a stack. Phi builds and operates the revenue system the whole stack plugs into.