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Tools · Medallia

Medallia

Enterprise platform for capturing and acting on customer feedback at scale.

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AnalyticsAnalyticsCustomer Success
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Overview

What is Medallia?

Medallia provides a cloud-based platform designed to help organizations capture customer feedback across multiple channels. The system analyzes experience data to surface insights that drive operational improvements. Companies use it to track satisfaction metrics and reduce churn.

Medallia operates as an enterprise experience management platform that collects feedback from sources like surveys, social media, and support interactions. The technology applies machine learning to identify trends and prioritize areas requiring attention. Teams across customer success, support, and operations leverage these insights to resolve issues proactively. The platform supports real-time alerting and role-based dashboards tailored to different organizational functions. Deployment options cater to large organizations with complex data governance requirements. Integrations exist for common CRM and contact center systems.

Fit

Ideal customer profile.

Large organizations with dedicated customer experience teams needing centralized feedback analysis across multiple touchpoints.

  • Mid-market
  • Enterprise

Capabilities

Key features.

01

Omnichannel feedback collection

02

Machine learning-powered analytics

03

Real-time alerts and notifications

04

Role-based dashboards

05

Customer journey mapping

06

Text and sentiment analytics

07

Benchmarking capabilities

08

CRM and contact center integrations

09

Automated case management routing

Usage

How to use Medallia.

Teams deploy the platform by connecting existing feedback channels and configuring journey maps. Analysts set up dashboards to monitor key satisfaction scores while frontline managers receive automated alerts for detractors. Leadership reviews aggregated trends to inform strategic decisions.

Cost

Pricing.

Pricing not publicly listed.

At a glance

Quick facts.

Stack position
Analytics
Category
Analytics, Customer Success
Best for
Mid-market, Enterprise
Pricing
Pricing not publicly listed.

Subcategories

  • Customer Experience
  • Feedback Management
  • Voice of Customer

Pick the tool. We run the system around it.

Medallia is one part of a stack. Phi builds and operates the revenue system the whole stack plugs into.