PPC Shield
PPC Shield is a click fraud protection tool for Google Ads that scores every paid click and blocks IPs it flags as bots, click farms, competitors or repeat clickers, for advertisers and agencies running search campaigns.
Updated October 2026
Overview: What is PPC Shield?
Plans start at $39 a month billed annually, or $49 month to month, after a 14-day free trial (checked October 2026).
Once a Google Ads account is connected, PPC Shield watches clicks around the clock, gives each one a risk score, and adds suspicious IPs to the exclusions so they stop seeing your ads. A dashboard and email summaries show blocked IPs and estimated savings. Plans are priced by the number of ad clicks you need covered, with unlimited Google Ads accounts on every plan.
Fit: Ideal customer profile.
Advertisers and agencies spending on Google Ads who see suspicious clicks, repeat visits from the same sources or spend that doesn't turn into leads. It isn't a fit if most of your paid spend is on Meta, LinkedIn or Microsoft Ads, because PPC Shield supports Google Ads accounts only.
- Blocking bot and competitor clicks
- Protecting search budgets
- Agencies with many Google Ads accounts
Capabilities
Key features.
01
Click monitoring around the clock on active Google Ads campaigns
02
A risk score for every click, to flag non-human and fraudulent traffic
03
Automatic IP blocking, including across campaigns
04
Dashboard and email summaries of blocked IPs, clicks and savings
05
Smart exclusions list and custom blocking rules on Standard and above
06
Unlimited Google Ads accounts, including manager accounts, on every plan
Usage
How to use PPC Shield.
Sign up for the trial and connect your Google Ads account, which needs no code. Protection runs on all connected accounts, and both individual and manager (MCC) accounts are supported. Pick a plan by the total ad clicks across those accounts; only clicks that send a visitor to your final URL count toward it.
Cost
Pricing.
$39/ month
Prices in USD per month (checked October 2026). Annual billing saves 20%. Payment is in US dollars only. You can change plans at any time, with the difference pro-rated, and a cancelled plan runs to the end of the billing period.
Basic
$39.00
- Up to 5,000 ad clicks
- Automatic IP blocking
- $49 month to month
Standard
$55.00
- Up to 10,000 ad clicks
- Smart exclusions and custom rules
- Priority support
- $69 month to month
Professional
$119.00
- Up to 100,000 ad clicks
- Personal account manager
- $149 month to month
Custom/Agency
- Agency interface
- More than 100,000 ad clicks
- Quote from sales
At a glance
Quick facts.
- Stack position
- Marketing Ops
- Category
- Marketing Tools
- Best for
- Blocking bot and competitor clicks, Protecting search budgets, Agencies with many Google Ads accounts
- Pricing
- From $39/month
Subcategories
- Advertising & Paid Campaign Tools
Questions
Frequently asked.
How much does PPC Shield cost?
Basic is $39 a month billed annually ($49 monthly) for up to 5,000 ad clicks, Standard $55 ($69) for 10,000, and Professional $119 ($149) for 100,000. Agencies with more clicks get a custom quote (checked October 2026).
Which ad platforms does PPC Shield support?
Google Ads only, including individual and manager accounts. It doesn't protect Meta, LinkedIn or Microsoft Ads campaigns.
Is there a free trial?
Yes, 14 days with every feature. Your paid subscription starts when the trial ends unless you cancel.
What are PPC Shield's limits?
It covers Google Ads only, plans cap the number of ad clicks covered, and blocking works by IP after a click has been scored, so the first click from a new source still gets through. The savings it reports are its own estimates.
What are the alternatives to PPC Shield?
ClickCease is the closest match, blocking click fraud on paid ads in real time. RedTrack and ClickMagick track ad clicks and conversions across channels rather than block fraud.
Compare
PPC Shield alternatives.
Talk to us: Pick the tool. We run the system around it.
PPC Shield is one part of a stack. We build and run the revenue system it plugs into.
Talk to Phi