Proton

Proton (Proton.ai) is a CRM and software platform built for wholesale distributors that tells reps which customers are due to reorder, which accounts are slipping and what to cross-sell, using ERP transaction data.

Updated October 2026

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Overview: What is Proton?

It also covers product data, ecommerce recommendations and quote entry. Pricing isn't published; Proton sells through a demo (checked October 2026).

A distributor sells thousands of SKUs to hundreds of accounts, and a rep can't see every spending gap by hand. Proton reads the ERP's order history and flags at-risk accounts, reorders that are due and products a customer buys elsewhere, then gives each rep a plan before the call. It has grown from a CRM into what it calls an industry cloud, adding product data management, ecommerce recommendations and automated quote and order entry. It's built for distribution, not for B2B software or services pipelines.

Fit: Ideal customer profile.

Wholesale distributors with large SKU catalogs, outside and inside sales reps, and an ERP such as Epicor, Infor, SAP, Prophet 21 or NetSuite, who want their whole team selling from the same account signals. It isn't designed for SaaS or services companies running a standard opportunity pipeline, which a general CRM handles better.

Distributor sales teams on an ERP
Reorder and cross-sell prompts for reps
Quote and order entry from email

Capabilities

Key features.

Account alerts for spending gaps, at-risk customers and cross-sell opportunities

Reorder predictions and product recommendations for each customer

Product information management that fills in missing specs and attributes

Ecommerce recommendations, including substitutes for out-of-stock SKUs

AI quote and order entry from emails, PDFs and spreadsheets

ERP integrations with Epicor, Prophet 21, Infor, SAP and NetSuite

SOC 2 Type II compliance

Usage

How to use Proton.

Proton connects to your ERP and existing product data, then loads accounts, transactions and SKUs so its recommendations reflect what customers actually buy. Reps work from daily account plans, and the ecommerce and quote entry modules plug into the web store and inbox. Proton partnered with Infor in 2023, and its integrations page lists Epicor, SAP, P21, NetSuite and Infor. Expect an implementation project rather than a self-serve setup.

Cost

Pricing.

Proton doesn't publish pricing, and its pricing page returns a 404 (checked October 2026). Pricing is quoted after a demo and depends on the modules you buy, such as CRM, product data and order entry.

At a glance

Quick facts.

Stack position: CRM
Category: CRM
Best for: Distributor sales teams on an ERP, Reorder and cross-sell prompts for reps, Quote and order entry from email
Pricing: Proton doesn't publish pricing, and its pricing page returns a 404 (checked October 2026). Pricing is quoted after a demo and depends on the modules you buy, such as CRM, product data and order entry.

Subcategories

AI CRM
CRMs

Questions

Frequently asked.

How much does Proton cost?

Proton doesn't publish prices. You book a demo and get a quote based on the modules and team size (checked October 2026).

Which ERPs does Proton integrate with?

Proton lists Epicor, Prophet 21, Infor, SAP and NetSuite, plus existing product information systems. It also announced a partnership with Infor in 2023.

Is Proton only for distributors?

Yes. Its data model, recommendations and order entry are built around wholesale distribution, with SKUs, reorders and ERP transactions at the center.

What are Proton's limits?

There's no public pricing or trial, and setup depends on clean ERP data. Some modules, such as pricing and inventory forecasting, are described on the site in future tense, so confirm what's live before you buy.

What are the alternatives to Proton?

General CRMs such as Salesforce, Microsoft Dynamics and HubSpot can be connected to an ERP instead of buying a vertical CRM. Spotio covers field sales activity and territory management for outside reps.

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