Zia
Zia is Zoho's AI assistant, built into Zoho CRM and other Zoho apps, that scores leads and deals, flags anomalies, reads email and call sentiment and drafts content, for sales teams already running on Zoho.
Updated October 2026
Overview: What is Zia?
It isn't sold separately: the full Zia set comes with Zoho CRM Enterprise at $40 per user per month billed annually (checked October 2026).
Zia launched in 2017 and now spans Zoho's suite, and in 2025 Zoho added Zia Agents with a no-code Agent Studio. In Zoho CRM it covers prediction, recommendations, data enrichment and communication analysis. Zoho runs it on its own stack, with a choice of Zia LLM or third-party models such as ChatGPT for writing prompts. For a revenue team on Zoho it's the AI layer inside the CRM they already pay for.
Fit: Ideal customer profile.
Sales and service teams that already run Zoho CRM on Enterprise or Ultimate and want scoring, forecasting and email or call analysis without buying a separate AI tool. It's not an option for teams on HubSpot or Salesforce, since Zia works only inside Zoho's apps, and teams on Zoho's lower editions would need to upgrade.
- Teams already on Zoho CRM Enterprise or Ultimate
- Lead and deal scoring inside the CRM
Capabilities
Key features.
01
Zia scores and predictions for leads, deals and churn
02
Anomaly detection on sales activity and trends
03
Email sentiment, intent, emotion and one-line summaries
04
Call transcription with sentiment, intent and summaries
05
Best time to contact and next-step recommendations
06
Workflow, report and module creation from plain-language prompts
07
Zia Agents and a no-code Agent Studio
Usage
How to use Zia.
Check your Zoho CRM edition first, since the free, Standard and Professional plans include little Zia. On Enterprise or Ultimate, turn on Zia scores, predictions and anomaly detection for leads and deals, then let it suggest workflows, macros and owner assignment rules from how your team works. Email intelligence reads tone and intent on incoming mail, and call transcription turns recorded calls into text with sentiment and a summary, within a monthly minute limit.
Cost
Pricing.
$40/ user/month
Zia comes with Zoho CRM rather than as its own license. Two independent guides citing Zoho put Enterprise at $40 and Ultimate at $52 per user per month billed annually, with Standard ($14) and Professional ($23) including little Zia (checked October 2026). Call transcription has a monthly minute limit.
Zoho CRM Enterprise
$40.00
- Full core Zia set
- Scoring, predictions and anomaly detection
- Email and call intelligence
Zoho CRM Ultimate
$52.00
- Everything in Enterprise
- Extended predictions and scoring rules
- Custom field predictions
At a glance
Quick facts.
- Stack position
- AI SDR
- Category
- AI Sales Tools
- Best for
- Teams already on Zoho CRM Enterprise or Ultimate, Lead and deal scoring inside the CRM
- Pricing
- From $40/user/month
Subcategories
- AI CRM
Questions
Frequently asked.
Is Zia free?
Zia isn't sold on its own. Zoho bundles the full core set with Zoho CRM Enterprise, about $40 per user per month billed annually, and the free and lower editions include little of it (checked October 2026).
What does Zia do in Zoho CRM?
It scores and predicts leads and deals, flags anomalies, suggests the best time to contact someone, analyzes email and call sentiment, enriches records and builds workflows or reports from plain-language prompts.
Does Zia use ChatGPT?
Zia's smart prompts can run on Zoho's own Zia LLM or a third-party model such as ChatGPT, and Zoho says the rest of Zia runs on its own stack without third-party data processors.
What are Zia's limits?
It only works inside Zoho apps, most features need Enterprise or higher, and call transcription is capped by monthly minutes. Its scores need enough CRM history to be useful.
What are the alternatives to Zia?
Salesforce and HubSpot build their own AI into their CRMs, HubSpot's under the Breeze name, and Pipedrive and Freshworks are other CRMs with built-in AI features. Switching means switching CRM.
Compare
Zia alternatives.
Talk to us: Pick the tool. We run the system around it.
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