Tools · Refract
Refract
AI-powered conversation intelligence and sales coaching software.

Overview
What is Refract?
Refract provides conversation intelligence software designed to help revenue teams analyze customer interactions. The platform captures calls and meetings to surface actionable insights for managers and representatives. It was acquired by Allego to expand its revenue enablement capabilities.
Refract focuses on turning sales conversations into structured data that managers can use to coach their teams more effectively. The platform records, transcribes, and analyzes calls across multiple communication channels. It uses artificial intelligence to identify key moments, objections, and competitor mentions within those interactions. Sales leaders can then create highlight reels and share best practices across the organization. The tool integrates with common CRM systems and dialers to centralize performance data. This allows teams to track talk-to-listen ratios, question frequency, and other conversational metrics tied to deal outcomes.
Fit
Ideal customer profile.
Mid-market and enterprise sales organizations seeking a structured approach to call coaching and deal intelligence.
- Mid-market
- Enterprise
- Series B+
Capabilities
Key features.
01
Automatic call recording and transcription
02
AI-driven conversation analysis
03
Manager scorecards and coaching workflows
04
Deal intelligence and risk identification
05
Competitor and objection tracking
06
Playlist creation for best practice sharing
07
CRM integrations for data centralization
08
Custom keyword and topic tracking
09
Performance analytics and benchmarking
Usage
How to use Refract.
Teams connect Refract to their existing dialer or video conferencing tools to automatically capture calls. Managers review AI-generated highlights and scorecards to identify coaching opportunities. Representatives can revisit their own recordings to self-coach and refine their messaging before future interactions.
Cost
Pricing.
Pricing not publicly listed.
At a glance
Quick facts.
- Stack position
- Call Intelligence
- Category
- Enablement, Sales Tools
- Best for
- Mid-market, Enterprise, Series B+
- Pricing
- Pricing not publicly listed.
Subcategories
- Conversation Intelligence
- Sales Coaching
Compare
Refract alternatives.
Pick the tool. We run the system around it.
Refract is one part of a stack. Phi builds and operates the revenue system the whole stack plugs into.

