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Tools · Refract

Refract

AI-powered conversation intelligence and sales coaching software.

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Call IntelligenceEnablementSales Tools
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Overview

What is Refract?

Refract provides conversation intelligence software designed to help revenue teams analyze customer interactions. The platform captures calls and meetings to surface actionable insights for managers and representatives. It was acquired by Allego to expand its revenue enablement capabilities.

Refract focuses on turning sales conversations into structured data that managers can use to coach their teams more effectively. The platform records, transcribes, and analyzes calls across multiple communication channels. It uses artificial intelligence to identify key moments, objections, and competitor mentions within those interactions. Sales leaders can then create highlight reels and share best practices across the organization. The tool integrates with common CRM systems and dialers to centralize performance data. This allows teams to track talk-to-listen ratios, question frequency, and other conversational metrics tied to deal outcomes.

Fit

Ideal customer profile.

Mid-market and enterprise sales organizations seeking a structured approach to call coaching and deal intelligence.

  • Mid-market
  • Enterprise
  • Series B+

Capabilities

Key features.

01

Automatic call recording and transcription

02

AI-driven conversation analysis

03

Manager scorecards and coaching workflows

04

Deal intelligence and risk identification

05

Competitor and objection tracking

06

Playlist creation for best practice sharing

07

CRM integrations for data centralization

08

Custom keyword and topic tracking

09

Performance analytics and benchmarking

Usage

How to use Refract.

Teams connect Refract to their existing dialer or video conferencing tools to automatically capture calls. Managers review AI-generated highlights and scorecards to identify coaching opportunities. Representatives can revisit their own recordings to self-coach and refine their messaging before future interactions.

Cost

Pricing.

Pricing not publicly listed.

At a glance

Quick facts.

Stack position
Call Intelligence
Category
Enablement, Sales Tools
Best for
Mid-market, Enterprise, Series B+
Pricing
Pricing not publicly listed.

Subcategories

  • Conversation Intelligence
  • Sales Coaching

Pick the tool. We run the system around it.

Refract is one part of a stack. Phi builds and operates the revenue system the whole stack plugs into.