What is Refract?
Refract provides conversation intelligence software designed to help revenue teams analyze customer interactions. The platform captures calls and meetings to surface actionable insights for managers and representatives. It was acquired by Allego to expand its revenue enablement capabilities.
Refract focuses on turning sales conversations into structured data that managers can use to coach their teams more effectively. The platform records, transcribes, and analyzes calls across multiple communication channels. It uses artificial intelligence to identify key moments, objections, and competitor mentions within those interactions. Sales leaders can then create highlight reels and share best practices across the organization. The tool integrates with common CRM systems and dialers to centralize performance data. This allows teams to track talk-to-listen ratios, question frequency, and other conversational metrics tied to deal outcomes.
Ideal Customer Profile
Mid-market and enterprise sales organizations seeking a structured approach to call coaching and deal intelligence.
Key Features
- Automatic call recording and transcription
- AI-driven conversation analysis
- Manager scorecards and coaching workflows
- Deal intelligence and risk identification
- Competitor and objection tracking
- Playlist creation for best practice sharing
- CRM integrations for data centralization
- Custom keyword and topic tracking
- Performance analytics and benchmarking
How to use Refract
Teams connect Refract to their existing dialer or video conferencing tools to automatically capture calls. Managers review AI-generated highlights and scorecards to identify coaching opportunities. Representatives can revisit their own recordings to self-coach and refine their messaging before future interactions.
Pricing
Pricing not publicly listed.
