Serpstat
Serpstat is an SEO platform for keyword research, competitor analysis, rank tracking, site audits and backlink analysis, for freelancers, in-house marketers and agencies.
Updated October 2026
Overview: What is Serpstat?
Plans start at $50 a month for Individual billed annually, about $69 billed monthly, and Team costs $100 a month billed annually (checked October 2026).
Serpstat covers the daily SEO jobs in one account: find keywords with volume, difficulty and cost per click for 230 countries, see which competitors rank for them, track positions on mobile and desktop, audit a site for technical issues, and review backlinks. Team plans add an API, batch domain analysis and AI Visibility, which checks how ChatGPT, Grok and Gemini mention a brand. For a B2B company it's a marketing tool for content and search planning, not a sales tool.
Fit: Ideal customer profile.
Freelancers, marketing teams and agencies that want keyword research, rank tracking and audits at a lower price than the biggest SEO suites, and agencies that want API access in the plan. Teams that depend on the deepest backlink data for very large sites may want a tool with a bigger link index.
- Keyword research across many countries
- Rank tracking and site audits
- SEO data through an API
Capabilities
Key features.
01
Keyword research with volume, difficulty and cost per click for 230 countries
02
Competitor domain analysis for organic and paid search
03
Daily rank tracking on mobile and desktop, including competitors
04
Technical site audit, with JavaScript rendering from Team
05
Backlink analysis with new and lost links
06
AI Visibility brand checks across ChatGPT, Grok and Gemini on Team and up
07
API and an MCP connector for ChatGPT and Claude on Team and up
Usage
How to use Serpstat.
Start with a domain or keyword search, save keywords into lists, then set up rank tracking and an audit for each project. Projects can be moved in from another rank tracker at no cost. On Team and above, the API (JSON-RPC, one token per user, no sandbox) feeds keyword, backlink, rank and audit data into your own reports, and the MCP connector lets ChatGPT or Claude query the same data.
Cost
Pricing.
$50/ month
Prices in USD per month billed annually (checked October 2026). Annual billing saves up to 27%; billed monthly, Team is $129 and Agency $499. Extra AI Visibility checks cost $20 per 1,000, with a $40 minimum.
Individual
$50.00
- 1 user, 5 projects
- 100 searches a day
- 10,000 position checks a month
- No API
Team
$100.00
- 3 users, unlimited projects
- 500 searches a day
- API with 200,000 credits
- 1,500 AI Visibility checks
Team x2
$169.00
- 6 users
- 1,000 searches a day
- 100,000 position checks a month
Agency
$410.00
- 30 users
- 5,000 searches a day
- White label reports
- Phone support
At a glance
Quick facts.
- Stack position
- Marketing Ops
- Category
- Marketing Tools
- Best for
- Keyword research across many countries, Rank tracking and site audits, SEO data through an API
- Pricing
- From $50/month
Subcategories
- Competitive Intelligence
Questions
Frequently asked.
How much does Serpstat cost?
Individual is $50 a month, Team $100, Team x2 $169 and Agency $410, all billed annually. Monthly billing costs more: about $69 for Individual, $129 for Team and $499 for Agency (checked October 2026).
Does Serpstat have a free trial?
Yes, seven days on Individual or Team. It takes a $1 card verification that's refunded, and the plan renews automatically after seven days unless you cancel.
Does Serpstat have an API?
Yes, from the Team plan. Team includes 200,000 API credits a month at one request per second, and Agency includes 2 million at 10 per second. There's no test environment, so Serpstat suggests a test user with a small credit allowance.
What are Serpstat's limits?
One independent review says its backlink index is smaller than Ahrefs' and that data on niche keywords can be thin. Individual has no API and one user, and there's no permanent free plan.
What are the alternatives to Serpstat?
Semrush is a broader SEO and advertising suite, Similarweb focuses on traffic and channel data for any domain, and RankIQ is a simpler keyword tool for bloggers and content writers.
Compare
Serpstat alternatives.
Talk to us: Pick the tool. We run the system around it.
Serpstat is one part of a stack. We build and run the revenue system it plugs into.
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