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Supply Chain & LogisticsTools · Owler
Owler
Business intelligence on 20 million companies with live updates.
Overview
What is Owler?
Owler is a business intelligence platform that tracks company data, funding, revenue, and news across a database of over 20 million organizations. It delivers real-time alerts and daily snapshots to keep sales and marketing teams informed. The tool serves as a competitive intelligence and prospecting data source within a go-to-market stack.
Owler gives professionals access to company profiles, competitor mappings, and industry insights drawn from a community of over five million users. The platform covers funding rounds, revenue estimates, leadership changes, and breaking news for tracked organizations. Users can follow specific companies and receive personalized email digests with relevant updates. Advanced search and filtering let teams segment by revenue range, sector, and other firmographic criteria. The tool also supports list building for targeted outreach campaigns. It integrates with common CRM and marketing automation platforms to feed company intelligence directly into existing workflows.
Fit
Ideal customer profile.
Sales, marketing, and business analytics professionals at SMB to enterprise organizations who need competitive intelligence and prospect insights to accelerate outreach.
- SMB
- Mid-market
- Enterprise
Capabilities
Key features.
01
Track unlimited companies on Pro and Enterprise plans
02
Real-time alerts on funding, news, and leadership changes
03
Daily email snapshots with personalized updates
04
Competitor graphs mapping competitive landscapes
05
Advanced search with revenue and sector filters
06
Targeted list building for email campaigns
07
Chrome extension for in-browser company lookups
08
Firmographics and news APIs on Enterprise tier
09
CRM integrations with Salesforce and HubSpot
10
Community-sourced data from five million users
Usage
How to use Owler.
Teams start by following target accounts and competitors within the platform. Daily snapshots and instant alerts surface relevant changes such as funding events, leadership moves, or news mentions. Users can filter the database by revenue and sector to build prospect lists, then export or sync that data into their CRM for outreach sequences.
Cost
Pricing.
$39/ Pricing type not listed.
Free Community plan available with limited features. Pro starts at $39 per user per month billed annually. Enterprise pricing is custom with API access and advanced controls.
Community
$0.00
Pro
$39.00
Enterprise
$custom
At a glance
Quick facts.
- Stack position
- Prospecting Data
- Category
- Data Sources, Sales Tools
- Best for
- SMB, Mid-market, Enterprise
- Pricing
- From $39/Pricing type not listed.
Subcategories
- Competitive Intelligence
- Intent Signals
- Prospect Insights
- Prospecting Database
Follow Owler
Questions
Frequently asked.
What are the main ways to use Owler?
Follow target companies, monitor competitors, and set up real-time alerts for key changes. Use advanced search and filtered lists to support prospecting and market research.
What does Owler cost?
A free Community plan covers basic tracking for up to five companies. The Pro plan costs $39 per user per month billed annually, and Enterprise pricing is custom.
What makes Owler different from other business intelligence tools?
It combines a database of over 20 million companies with community-sourced insights from five million users. Real-time alerts and competitor graphs give teams quick, actionable intelligence.
How does Owler gather its company data?
The platform aggregates data through community contributions, public filings, and news monitoring. Daily snapshots and instant alerts distill that information into timely updates.
Is there a free version of Owler?
Yes, the Community plan is free forever and lets users follow up to five companies. It includes limited search, one daily snapshot per month, and one instant insight per month.
Which tools does Owler integrate with?
Owler connects with Salesforce, HubSpot, Marketo, Slack, and Microsoft Teams. These integrations let teams pipe company intelligence into their existing sales and marketing workflows.
Compare
Owler alternatives.
Pick the tool. We run the system around it.
Owler is one part of a stack. Phi builds and operates the revenue system the whole stack plugs into.