What is Drift?
Drift uses conversational AI to turn website traffic into qualified pipeline. The platform engages buyers through personalized chat, identifies high-intent accounts, and routes them to the right rep instantly. Teams shorten sales cycles and book more meetings without manual effort.
Drift is a conversational marketing and sales platform that deploys AI chat agents on your website. These agents greet visitors, ask qualifying questions, and book meetings on behalf of your sales team. The tool identifies high-intent buyers based on behavior and firmographic data, then routes them to the appropriate seller in real time. It integrates directly with major CRM and marketing automation systems to keep lead data synchronized. Drift focuses specifically on pipeline acceleration and buyer engagement rather than functioning as a full customer support desk. Sales and marketing teams use it to respond faster, prioritize the right prospects, and close deals sooner.
Ideal Customer Profile
Sales and marketing teams at mid-market to enterprise companies that want to convert website visitors into qualified pipeline through real-time conversational engagement.
Key Features
- AI-powered live chat
- Instant lead qualification
- Real-time visitor identification
- Personalized conversation playbooks
- Automated meeting scheduling
- Prioritized seller routing
- Engagement and conversion analytics
- CRM and marketing stack integrations
How to use Drift
Install the Drift widget on your website and configure chat playbooks based on target accounts or visitor behavior. The AI agent handles initial conversations, qualifies leads against your criteria, and books meetings directly on rep calendars. Sales teams monitor live chats for high-value prospects and step in when needed. Analytics dashboards track engagement metrics so you can refine messaging over time.
Pricing
Pricing not listed; talk to sales.
Pricing is not publicly listed. Contact the Drift sales team for a custom quote.
Frequently Asked Questions
How do you set up and use Drift?
Install the chat widget on your site and build playbooks tailored to your audience. The AI agent then qualifies leads, books meetings, and routes prospects automatically.
What does Drift cost?
Drift does not publish pricing on their website. Reach out to their sales team for a quote based on your requirements.
Why should teams choose Drift?
It identifies high-intent visitors and connects them with sellers instantly. This shortens sales cycles and improves conversion rates on inbound traffic.
How does Drift qualify and route leads?
AI chat agents engage visitors in real time and ask qualifying questions against your criteria. Qualified buyers get routed to the right rep or workflow immediately.
Does Drift offer a free plan?
No free plan is listed. Contact their sales team to ask about demos or pilot options.
Does Drift integrate with existing sales tools?
Yes. It connects with major CRM platforms and marketing automation tools to sync lead data. These integrations help keep revenue workflows aligned.
