Tavus
Tavus is a conversational video platform that lets developers build real-time AI agents with a human face and voice, and generate avatar videos from a script, for product teams adding a video agent to their app.
Updated October 2026
Overview: What is Tavus?
The developer API has a free plan, and paid plans start at $59 a month plus usage (checked October 2026).
Tavus started out as personalized video for outreach and now centers on its Conversational Video Interface (CVI): a live video agent, which Tavus calls a PAL, that sees, hears and answers in real time, remembers past conversations and can join Zoom, Google Meet or Teams calls. Its documented use cases include an AI SDR, a candidate interviewer, customer support and medical intake. A separate API still turns a script into a finished avatar video.
Fit: Ideal customer profile.
Teams with developers who want a face-to-face AI agent inside their own product, for support, onboarding or a sales demo, and who can manage usage costs and consent. It's not a tool a sales rep picks up to record prospecting videos: it's an API and a builder, billed by the minute.
- Live AI video agents in an app
- Custom avatars from a short recording
- Scripted avatar video by API
Capabilities
Key features.
01
Real-time video agents with vision, speech and turn-taking in one pipeline
02
Custom face and voice replica trained from about two minutes of video
03
Stock replica library: 25 on the free plan, 100+ on Growth
04
Knowledge base from PDFs, CSVs, slides, images or websites
05
Function calling, objectives and guardrails, or your own LLM
06
Agents that join Zoom, Google Meet or Teams calls and present slides
07
Script-to-video generation API in 30+ languages
Usage
How to use Tavus.
Create an agent in the no-code portal or through the API: pick a stock replica or train your own, set its persona, knowledge and guardrails, then start a conversation and embed the room in your app. The video runs over WebRTC on Daily, and React components are available for a custom interface. Legacy persona and replica endpoints still work. For one-way video, send a script or audio to the video generation API.
Cost
Pricing.
$59/ month
Developer prices in USD (checked October 2026). Paid plans add pay-as-you-go usage: extra custom replicas cost $65 on Starter or $40 on Growth, and extra generated video is $1 or $0.90 a minute. Each conversation has a 30-second minimum. Separate consumer PAL plans run from free to $50 a month.
Basic
$0.00
- 25 conversation minutes
- 5 minutes of video generation
- 25 stock replicas
- 1 concurrent stream
Starter
$59.00
- 100 conversation minutes, then $0.37 a minute
- 3 custom replicas a month
- Up to 3 concurrent streams
Growth
$397.00
- 1,250 conversation minutes, then $0.32 a minute
- 7 custom replicas a month
- Conversation recordings
- Up to 10 concurrent streams
Enterprise
- Volume discounts
- White-labeled experience
- Custom concurrency and SLAs
At a glance
Quick facts.
- Stack position
- Video
- Category
- AI Agents
- Best for
- Live AI video agents in an app, Custom avatars from a short recording, Scripted avatar video by API
- Pricing
- From $59/month
Subcategories
- AI Avatars
- Conversational AI Agents
Questions
Frequently asked.
How much does Tavus cost?
The developer API has a free Basic plan, Starter at $59 a month and Growth at $397 a month, each with included minutes and per-minute overage, plus custom Enterprise pricing (checked October 2026).
Can Tavus still make personalized videos for outreach?
Its video generation API still turns a script and a replica into a finished video. The main product is now live conversational video agents, and there's no built-in sequencer or CRM sync for sending videos to prospects.
What does Tavus need to clone a person?
About two minutes of video of that person, plus their explicit consent. Tavus's acceptable-use rules also require you to tell end users they're talking to AI.
What are Tavus's limits?
Costs grow with minutes, idle rooms and concurrent sessions: one independent review notes billing starts when the replica is waiting in the room. It needs developers to set up well, and the agent's answers are only as reliable as the LLM behind it.
What are the alternatives to Tavus?
D-ID and Simli also offer real-time avatar agents, HeyGen and Synthesia focus on scripted avatar videos, and Sendspark is the choice for reps recording their own prospecting videos.
Compare
Tavus alternatives.
Talk to us: Pick the tool. We run the system around it.
Tavus is one part of a stack. We build and run the revenue system it plugs into.
Talk to Phi