Tray

Tray is an integration platform (iPaaS) that connects SaaS apps, automates multi-step processes and runs AI agents, for mid-market and enterprise ops and IT teams.

Updated October 2026

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Overview: What is Tray?

Tray doesn't publish prices: its Pro, Team and Enterprise plans are quoted by sales and billed on usage (checked October 2026).

The company was founded in London in 2012 as Tray.io, is now based in San Francisco, and rebranded to Tray.ai in 2024. The core product is still a workflow builder with hundreds of pre-built connectors and a universal HTTP connector for any API. On top of that, Merlin Agent Builder makes AI agents, and Agent Gateway for MCP turns connectors into governed tools that agents can call.

Fit: Ideal customer profile.

Mid-market and enterprise companies with a RevOps or IT team that owns integrations across many SaaS tools and wants governance on them. It's a heavy buy for a small team that only needs a few simple syncs, where a simpler tool such as Zapier or Make is usually enough.

Multi-step workflows across CRM, marketing and support tools
Governed AI agents and MCP access

Capabilities

Key features.

Drag-and-drop workflow builder with pre-built templates

Pre-built connectors plus a universal HTTP connector and SDK

Webhook, polling and batch triggers

Merlin Agent Builder for conversational or autonomous agents

Agent Gateway for MCP to publish connectors as governed MCP tools

Role-based access, audit trails and log retention controls

Tray Headless with Claude Code and Codex plugins

Usage

How to use Tray.

Build workflows on the drag-and-drop canvas in Tray Build, or from Claude Code or Codex through Tray Headless. A workflow starts from a webhook, a schedule or a polling trigger, then moves data between systems such as Salesforce, HubSpot, Marketo, Snowflake, Slack and Zendesk. If a connector is missing, call the API directly or build one with the connector SDK. Usage is counted in tasks, so model your volumes with sales before you sign.

Cost

Pricing.

Custom quote

Tray's pricing page lists no prices for any plan (checked October 2026). The cost depends on the plan, the add-ons you pick and how many tasks your workflows use. Agent Development, which bundles Merlin Agent Builder and Agent Gateway for MCP, is a separate add-on.

Pro

3 workspaces
7-day insights and log retention
Business hours support

Team

20 workspaces
30-day insights and log masking
All add-ons available
24/7 support and a Slack channel

Enterprise

Unlimited workspaces
SSO, HIPAA and regional hosting
Advanced on-premise connectivity
Log streaming and 180-day insights

At a glance

Quick facts.

Stack position: RevOps
Category: Sales Tools
Best for: Multi-step workflows across CRM, marketing and support tools, Governed AI agents and MCP access
Pricing: Custom quote

Subcategories

Integrations & Workflows
Workflow Automation

Questions

Frequently asked.

How much does Tray cost?

Tray doesn't publish prices. Pro, Team and Enterprise are quoted by sales, and the bill depends on add-ons and task usage (checked October 2026). A free trial is available through sales.

Is Tray.io the same as Tray.ai?

Yes. Tray.io rebranded to Tray.ai in 2024, when it added AI agent products. The integration platform underneath is the same.

What can Tray connect to?

It has hundreds of pre-built connectors, including Salesforce, HubSpot, Marketo, Snowflake, Slack, Jira, Zendesk and Outreach. Anything else with an API can be reached through the universal HTTP connector or one built with the SDK.

Does Tray support AI agents and MCP?

Yes. Merlin Agent Builder creates agents with guardrails and audit logs, and Agent Gateway for MCP exposes connectors as MCP tools with access control. Both come in the Agent Development add-on.

What are Tray's limits?

There's no public pricing, and usage-based task billing makes cost hard to forecast for busy workflows. SSO, HIPAA and longer log retention are add-ons below Enterprise. One independent comparison adds that API-heavy builds need real technical skill and that it isn't a dedicated data pipeline tool.

What are the alternatives to Tray?

Workato is the closest enterprise iPaaS rival. Zapier and Make suit simpler trigger-and-action automations. n8n and Pipedream are aimed at technical teams that want to write code inside their workflows.

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