Zoom
Zoom is video meeting software, sold as Zoom Workplace, for teams that run calls, demos and internal meetings over video, with chat, phone and webinars available alongside.
Updated October 2026
Overview: What is Zoom?
The free Basic plan caps group meetings at 40 minutes, and Pro costs $16.99 per user per month, or $14.16 billed annually (checked October 2026).
Most people know Zoom for the meeting itself: video, audio, screen sharing, breakout rooms and recording. Zoom Workplace bundles that with team chat, whiteboards and Zoom's AI meeting assistant on paid plans, and sells Zoom Phone, Zoom Webinars and Zoom Rooms as add-ons. For a sales team it's where discovery calls and demos happen, with booking handled by a scheduler and notes pushed to the CRM through an integration.
Fit: Ideal customer profile.
Any team that meets on video, especially with people outside the company who may not have Microsoft Teams or Google Workspace. Teams already paying for Microsoft 365 or Google Workspace get meetings included there, so Zoom only makes sense if they want its meeting features or add-ons.
- External video calls and demos
- Internal meetings and chat
- Webinars as an add-on
Capabilities
Key features.
01
Video meetings with screen sharing, breakout rooms and virtual backgrounds
02
Up to 100 participants on the free Basic plan
03
Local recording on every plan, cloud recording on paid plans
04
AI meeting assistant for summaries and transcripts on paid plans
05
Team chat with unlimited message history and whiteboards
06
Zoom Phone, Zoom Webinars and Zoom Rooms as paid add-ons
Usage
How to use Zoom.
Connect Google Calendar or Outlook so every invite gets a Zoom link, then add the CRM integration. The Salesforce integration lets reps schedule and start meetings with leads from inside Salesforce, and the HubSpot app logs meetings and syncs recordings. Call recorders such as Gong also connect through the Zoom App Marketplace.
Cost
Pricing.
$16.99/ user/month
Basic and Pro prices are from zoom.us (checked October 2026); we couldn't confirm a current Business price, since published figures disagree. Annual billing saves up to about 21%. One independent review lists add-ons from $10.50 per user for Zoom Phone and $66.67 a month for Zoom Webinars.
Basic
$0.00
- Up to 100 participants
- Group meetings capped at 40 minutes
- Chat, whiteboards and local recording
Pro
$16.99
- Removes the 40-minute cap
- Cloud recording
- AI meeting assistant
- $14.16 per user billed annually
Business
- More admin controls than Pro
- Price shown at checkout on zoom.us
At a glance
Quick facts.
- Stack position
- Other
- Category
- Communication
- Best for
- External video calls and demos, Internal meetings and chat, Webinars as an add-on
- Pricing
- From $16.99/user/month
Subcategories
- E-Meeting
Questions
Frequently asked.
Is Zoom free?
Yes. The Basic plan is free and hosts up to 100 participants, but meetings with three or more people end at 40 minutes. Paid plans remove that cap.
How much does Zoom Pro cost?
Pro is $16.99 per user per month billed monthly, or $14.16 per user per month billed annually (checked October 2026).
Does Zoom integrate with Salesforce and HubSpot?
Yes. The Salesforce integration lets you schedule and start Zoom meetings with leads from within Salesforce, and HubSpot's Zoom integration logs meetings and syncs recordings and webinar data.
What are Zoom's limits?
The free plan's 40-minute cap rules it out for most business calls. Phone, webinars and room systems are separate add-ons, so total cost depends on what you add, and some reviewers find chat hard to follow in large meetings.
What are the alternatives to Zoom?
Microsoft Teams and Google Meet come with Microsoft 365 and Google Workspace, GoTo combines meetings with phone and contact center software, and Livestorm is built for webinars and virtual events.
Compare
Zoom alternatives.
Talk to us: Pick the tool. We run the system around it.
Zoom is one part of a stack. We build and run the revenue system it plugs into.
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