Zuddl

Zuddl is an event management platform that runs conferences, field events, sponsored events and webinars in one system, for B2B event and field marketing teams.

Updated October 2026

Marketing OpsMarketing Ops

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Overview: What is Zuddl?

Pricing starts at $10,000 a year for two organizer licenses, with no per-event fees (checked October 2026).

Zuddl was founded in 2020, is based in San Francisco and went through Y Combinator, and it raised a $13.35M Series A led by Alpha Wave Incubation and Qualcomm Ventures. It covers registration and ticketing, speaker and exhibitor portals, an attendee app, onsite check-in with badge printing, and virtual or hybrid sessions. In a revenue team it sits with marketing: events create leads and attendee activity, which sync to the CRM for sales to follow up.

Fit: Ideal customer profile.

B2B event and field marketing teams that run a program of conferences, field events and webinars and want registration, check-in and attribution in one system tied to the CRM. With a $10,000 a year starting price and a two-organizer minimum, it's more than a team running the odd webinar needs.

Running conferences, field events and webinars in one tool
Event attribution in Salesforce or HubSpot

Capabilities

Key features.

Branded registration and ticketing with custom registration paths

Speaker and exhibitor portals and a branded attendee app

Onsite check-in and badge printing

Lead capture at third-party events by scanning cards and badges

Virtual and hybrid sessions alongside in-person events

Native Salesforce, HubSpot, Marketo and Eloqua integrations with event attribution

SOC 2 Type II, ISO 27001, SSO and role-based access

Usage

How to use Zuddl.

Teams buy the license that matches their event mix, connect Salesforce (including Pardot), HubSpot, Marketo, Eloqua or Iterable through native integrations, then build landing pages, registration paths and agendas. At third-party events, reps capture leads by scanning cards and badges, with unlimited sales users included. Zuddl puts go-live at two to three weeks, and its services team can handle setup, virtual production and onsite check-in.

Cost

Pricing.

From $10,000 a year for two organizers

Plans start at $10,000 a year for two organizer licenses, and the per-organizer price falls as you add more (checked October 2026). One collaborator seat is included, and extra collaborators cost $170 a month billed annually. Virtual pricing depends on yearly attendee volume. Add-ons such as the mobile app and portals, plus a platform fee, sit on top of the licenses.

Digital License

Webinars and virtual events

Digital + Field License

Digital plus in-person events

Unified License

Digital, field and conference programs

At a glance

Quick facts.

Stack position: Marketing Ops
Category: Marketing Ops
Best for: Running conferences, field events and webinars in one tool, Event attribution in Salesforce or HubSpot
Pricing: From $10,000 a year for two organizers

Subcategories

Event Management

Questions

Frequently asked.

How much does Zuddl cost?

Zuddl starts at $10,000 a year for two organizer licenses, billed annually, with no per-event fees (checked October 2026). Extra collaborators are $170 a month, and add-ons plus a platform fee are priced on top.

Does Zuddl integrate with Salesforce and HubSpot?

Yes, natively, along with Pardot, Marketo, Eloqua and Iterable, plus APIs and webhooks. Event activity and attribution report into Salesforce and your marketing automation platform.

Do sales reps need their own Zuddl licenses?

No. Every plan includes unlimited sales users for lead capture and unlimited onsite staff for check-in.

What are Zuddl's limits?

The two-organizer minimum and $10,000 starting price rule it out for occasional events, the final cost depends on add-ons and a platform fee, and there's no self-serve trial.

What are the alternatives to Zuddl?

Cvent and Bizzabo are the usual comparisons for full conference programs. Goldcast, Livestorm and Demio focus on webinars and virtual events.

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