Act-On
Act-On provides a marketing automation platform designed to help organizations track website activity and manage their sales pipelines.
Updated October 2026
Overview: What is Act-On?
The software enables marketing and sales teams to align their efforts through behavioral data and lead scoring. It serves businesses looking to automate their demand generation and customer lifecycle management processes.
Act-On is a comprehensive marketing automation solution that allows organizations to monitor website visitor behavior and turn those insights into actionable pipeline opportunities. The platform combines email marketing, lead nurturing, and analytics to give teams a unified view of prospect engagement. Users can build automated campaigns that respond to specific actions taken by visitors across digital touchpoints. Pipeline management features help sales and marketing teams prioritize outreach based on demonstrated interest and engagement levels. The tool is built to support collaborative workflows between revenue teams, ensuring that marketing efforts translate into measurable sales outcomes.
Fit: Ideal customer profile.
Mid-market to enterprise organizations that need a unified platform to connect marketing automation with sales pipeline management and CRM data.
- Mid-market
- Enterprise
- Series B+
Capabilities
Key features.
01
Website activity tracking and visitor identification
02
Automated email campaign creation and execution
03
Lead scoring based on behavioral data
04
Pipeline management and visibility
05
CRM integration for sales and marketing alignment
06
Landing page and form builder
07
Lead nurturing workflows
08
Reporting and analytics dashboards
09
Segmentation and list management
10
Multichannel campaign management
Usage
How to use Act-On.
Teams typically deploy Act-On by integrating it with their existing CRM and connecting their website through a tracking script. Marketers then build automated campaigns triggered by visitor actions, such as page views or form submissions, while sales teams use the resulting lead scores and activity data to prioritize follow-up efforts.
Cost
Pricing.
Pricing is not publicly listed and is provided upon request based on business requirements.
At a glance
Quick facts.
- Stack position
- Marketing Ops
- Category
- Marketing Tools, Sales Tools
- Best for
- Mid-market, Enterprise, Series B+
- Pricing
- Pricing is not publicly listed and is provided upon request based on business requirements.
Subcategories
- Lead Management
- Marketing Automation
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Act-On alternatives.
Talk to us: Pick the tool. We run the system around it.
Act-On is one part of a stack. We build and run the revenue system it plugs into.
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