Tools · Act-On

Act-On

Marketing automation software for tracking engagement and managing pipelines.

Marketing OpsMarketing ToolsSales Tools

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Overview

What is Act-On?

Act-On provides a marketing automation platform designed to help organizations track website activity and manage their sales pipelines. The software enables marketing and sales teams to align their efforts through behavioral data and lead scoring. It serves businesses looking to streamline their demand generation and customer lifecycle management processes.

Act-On is a comprehensive marketing automation solution that allows organizations to monitor website visitor behavior and turn those insights into actionable pipeline opportunities. The platform combines email marketing, lead nurturing, and analytics to give teams a unified view of prospect engagement. Users can build automated campaigns that respond to specific actions taken by visitors across digital touchpoints. Pipeline management features help sales and marketing teams prioritize outreach based on demonstrated interest and engagement levels. The tool is built to support collaborative workflows between revenue teams, ensuring that marketing efforts translate into measurable sales outcomes.

Fit

Ideal customer profile.

Mid-market to enterprise organizations that need a unified platform to connect marketing automation with sales pipeline management and CRM data.

Mid-market
Enterprise
Series B+

Capabilities

Key features.

Website activity tracking and visitor identification

Automated email campaign creation and execution

Lead scoring based on behavioral data

Pipeline management and visibility

CRM integration for sales and marketing alignment

Landing page and form builder

Lead nurturing workflows

Reporting and analytics dashboards

Segmentation and list management

Multichannel campaign orchestration

Usage

How to use Act-On.

Teams typically deploy Act-On by integrating it with their existing CRM and connecting their website through a tracking script. Marketers then build automated campaigns triggered by visitor actions, such as page views or form submissions, while sales teams use the resulting lead scores and activity data to prioritize follow-up efforts.

Cost

Pricing.

Pricing is not publicly listed and is provided upon request based on business requirements.

At a glance

Quick facts.

Stack position: Marketing Ops
Category: Marketing Tools, Sales Tools
Best for: Mid-market, Enterprise, Series B+
Pricing: Pricing is not publicly listed and is provided upon request based on business requirements.

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