What is Bombora?
Bombora operates a B2B data cooperative that captures billions of content interactions across thousands of publisher sites. The platform uses Company Surge scoring to detect when target accounts increase research activity around relevant topics. This allows revenue teams to prioritize outreach based on actual buyer behavior rather than firmographic data alone.
Bombora aggregates third-party intent signals from a cooperative network of over 5,000 B2B publisher sites, processing roughly 17 billion content interactions each month. The platform applies its Company Surge methodology to identify accounts exhibiting elevated research activity for specific products or services. These intent scores help teams focus on buyers who are actively in-market, reducing time spent on cold or uninterested accounts. Bombora integrates with a range of sales and marketing platforms, allowing intent data to flow directly into existing workflows. The cooperative model ensures that intent signals reflect genuine content consumption patterns across a broad digital landscape. Organizations use these signals to align sales outreach, advertising, and account-based strategies around verified buyer interest.
Ideal Customer Profile
B2B organizations with account-based strategies that want to prioritize outreach using third-party buyer intent signals.
Key Features
- B2B data cooperative spanning 5,000+ publisher sites
- Company Surge scoring to detect spikes in research activity
- Tracking of 17 billion content interactions monthly
- Third-party intent signals mapped to specific topics and products
- Integration with major CRM and sales engagement platforms
- Account-level intent data for ABM and outbound prioritization
- Buyer journey insights based on content consumption patterns
- Custom topic creation for tailored intent monitoring
- Data available through API, batch files, and platform connectors
How to use Bombora
Teams typically integrate Bombora intent feeds into their CRM or sales engagement platform to surface accounts with rising research activity. Sales representatives can prioritize outreach to accounts flagged by Company Surge scoring, while marketing teams use the same signals to trigger targeted advertising campaigns. Intent topics are mapped to specific products or solutions to ensure relevance.
Pricing
Pricing is not publicly listed and is typically based on the number of intent topics, accounts, and integration requirements.
