Bombora

The platform uses Company Surge scoring to detect when target accounts increase research activity around relevant topics. This allows revenue teams to prioritize outreach based on actual buyer behavior rather than firmographic data alone.

Bombora aggregates third-party intent signals from a cooperative network of over 5,000 B2B publisher sites, processing roughly 17 billion content interactions each month. The platform applies its Company Surge methodology to identify accounts exhibiting elevated research activity for specific products or services. These intent scores help teams focus on buyers who are actively in-market, reducing time spent on cold or uninterested accounts. Bombora integrates with a range of sales and marketing platforms, allowing intent data to flow directly into existing workflows. The cooperative model ensures that intent signals reflect genuine content consumption patterns across a broad digital landscape. Organizations use these signals to align sales outreach, advertising, and account-based strategies around verified buyer interest.