What is Default?
Default automates inbound sales operations by combining lead routing, enrichment, scheduling, and workflow automation in one platform. Teams use it to convert more qualified leads without manual effort. The tool connects directly to existing CRM and calendar systems.
Default provides a workflow canvas that automates the full inbound lead lifecycle. It identifies anonymous website visitors and enriches lead data in real time. The platform then routes leads to the right reps based on configurable rules and schedules meetings automatically. Teams can build custom automation sequences that trigger intent-based actions across their sales stack. Default integrates with major CRMs and calendar tools to keep data consistent and eliminate manual entry. Companies like Runway and OpenPhone use it to shorten time-to-meeting and improve pipeline quality.
Ideal Customer Profile
Fast-growing startups and mid-market companies that want to automate inbound lead routing, enrichment, and scheduling without manual work.
Key Features
- Schedule meetings with qualified leads automatically
- Assign and route leads based on custom rules
- Identify anonymous website visitors
- Keep CRM data clean and synced
- Build AI-powered inbound automation workflows
- Integrate with major CRMs and calendars
- Enrich lead data with built-in credits
- Detect website intent signals
- Unlimited forms on all plans
- Visual workflow builder for non-technical users
How to use Default
Teams build automation workflows on a visual canvas that connects form submissions, enrichment lookups, routing logic, and scheduling steps. Leads flow through these workflows from first touch to booked meeting without manual intervention. Editors configure the rules and pay only for active user seats that execute workflows.
Pricing
Starts at $500/mo for the Growth plan with user seats at $20/mo and routing seats at $45/mo. No free trial is available.
Frequently Asked Questions
What does Default do?
Default automates inbound sales by routing leads, enriching data, scheduling meetings, and triggering intent-based actions through configurable workflows. Teams set up the logic once and leads flow through automatically.
How much does Default cost?
The Growth plan starts at $500 per month, with user seats at $20 and routing seats at $45 each. Enrichment credits and scheduling seats are priced separately based on usage.
Why use Default over alternatives?
Default combines scheduling, routing, and enrichment in one platform instead of requiring multiple point tools. It scales from small teams to large organizations with flexible seat-based pricing.
How does the Default workflow engine work?
A visual canvas lets teams build automation sequences that handle lead routing, website intent detection, data enrichment, and meeting scheduling. Leads progress through each step based on rules you define.
Does Default offer a free plan?
There is no free plan or trial. Editor seats are free, but the platform charges for active user and routing seats along with a base platform fee.
Does Default integrate with other sales tools?
Yes, Default connects with many CRMs and sales tools through native integrations. It also runs a partner program for broader ecosystem compatibility.
