What is G2?
G2 operates a software review platform containing over two million reviews across more than 145,000 products. The company provides buyer intent data by tracking behavioral signals from users researching and comparing software solutions. Teams use these signals to identify prospects actively evaluating products in their category.
G2 is a peer review platform where technology buyers research, compare, and evaluate software products using authentic customer feedback. The platform hosts approximately two million reviews covering over 145,000 products from roughly 100,000 unique companies. Beyond its review directory, the company offers Marketing Solutions that capture buyer intent data from users viewing vendor profiles and comparing solutions. These intent signals operate at both the category level and competitor comparison level, allowing vendors to see when prospects are actively shopping. Sales and marketing teams leverage this data to prioritize outreach toward accounts demonstrating high purchase intent.
Ideal Customer Profile
B2B software companies seeking to identify and engage high-intent buyers actively evaluating solutions in their market category.
Key Features
- Access to over two million verified software reviews
- Buyer intent signals from profile views and product comparisons
- Category-level and competitor-level intent tracking
- Real-time alerts when target accounts research your product
- Integration with major CRM and marketing automation platforms
- Custom profile pages to showcase product ratings and reviews
- Analytics dashboard for tracking review performance and sentiment
- Competitive analysis tools comparing ratings across alternatives
How to use G2
Teams integrate G2 intent signals into their existing workflows to identify accounts actively researching their product category. When a prospect views a vendor profile or compares competing solutions, the platform alerts the sales team to initiate timely outreach. Marketers also use these signals to build targeted advertising audiences and personalize campaign messaging based on the specific products a buyer is evaluating.
Pricing
Pricing for G2 Marketing Solutions and intent data products is not publicly listed and requires contacting the vendor for a custom quote.
