What is Leadfeeder?
Leadfeeder is a B2B lead generation platform that identifies the companies visiting your website using reverse IP lookup. It adds firmographic context to those visits and surfaces intent signals based on actual page views and content consumption. Sales teams use it to find and connect with prospects who are already showing buying interest.
Leadfeeder operates as a website visitor identification tool built specifically for B2B organizations. The platform works by resolving anonymous IP addresses to company profiles, revealing which businesses are exploring your site even if they never fill out a form. It layers firmographic data onto each identified account, giving teams details like industry, size, and location. Users can track specific pages viewed and content consumed, which helps gauge visitor intent and prioritize outreach. The tool integrates with major CRM systems to pipe visitor data directly into existing workflows. It is designed to help sales and marketing teams convert existing web traffic into actionable pipeline.
Ideal Customer Profile
B2B companies with meaningful website traffic that want to identify and engage anonymous visitors before competitors do.
Key Features
- Reverse IP lookup to identify visiting companies
- Firmographic enrichment for identified accounts
- Behavioral tracking of pages and content consumed
- Intent signals based on real-time website activity
- CRM integrations for automated data syncing
- Daily email reports of new visitor matches
- Custom feeds to filter by industry, size, or behavior
- Visitor timeline showing repeat visits over time
- Team collaboration and lead assignment tools
- Google Analytics integration for combined reporting
How to use Leadfeeder
Teams connect Leadfeeder to their website and CRM to begin capturing visitor data automatically. Sales representatives review daily feeds of identified companies, sort by engagement level or fit, and reach out to prospects demonstrating high intent. Marketing teams use the behavioral data to segment audiences and trigger targeted campaigns based on the specific pages a company viewed.
Pricing
Leadfeeder offers a free tier with limited features and paid plans starting around $139 per month, with pricing scaling based on the number of identified companies.
