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Tools · TrustRadius

TrustRadius

Capture intent signals from enterprise software buyers researching solutions.

TrustRadius logo
Intent DataMarketing ToolsSales Tools
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Overview

What is TrustRadius?

TrustRadius operates a peer review platform where technology buyers evaluate business software. The company was acquired by HG Insights in June 2025. Its vendor product surfaces intent signals from millions of annual visitors researching solutions on the platform.

TrustRadius serves as a destination for technology professionals seeking peer reviews and comparisons of business software. The platform attracts 12 million buyers annually who contribute feedback and research purchasing decisions. For go-to-market teams, the vendor offering converts this research activity into actionable intent data. Users can track when target accounts view specific product categories or compare competing solutions. The platform also functions as a review collection tool, allowing vendors to build profiles with verified customer feedback. Following its acquisition by HG Insights, the intent capabilities are positioned to complement broader market intelligence offerings.

Fit

Ideal customer profile.

B2B software vendors targeting enterprise buyers who rely on peer reviews and third-party research during their procurement process.

  • Mid-market
  • Enterprise

Capabilities

Key features.

01

Intent signals from 12 million annual buyers

02

Competitor comparison tracking

03

Verified peer review collection

04

Buyer activity insights by account

05

Product category research monitoring

06

Enterprise buyer identification

07

Vendor profile management

08

Review generation tools

Usage

How to use TrustRadius.

Teams integrate the intent signals into their existing sales and marketing workflows to identify accounts actively researching software purchases. Vendor profiles are built by requesting verified reviews from current customers, which then attract organic buyer traffic. Sales groups use competitor comparison tracking to engage prospects earlier in their evaluation process.

Cost

Pricing.

Pricing not publicly listed.

At a glance

Quick facts.

Stack position
Intent Data
Category
Marketing Tools, Sales Tools
Best for
Mid-market, Enterprise
Pricing
Pricing not publicly listed.

Subcategories

  • Intent Data
  • Review Management

Compare

TrustRadius alternatives.

TrustRadius logoTrustRadiusIdentify in-market B2B accounts through downstream buyer intent signals.Intent Data
nrich.ai logonrich.aiIdentify buyers actively researching your solution category.Intent Data
NetLine INTENTIVE logoNetLine INTENTIVECapture and activate first-party B2B buying signals at scale.Intent Data
Madison Logic logoMadison LogicIdentify in-market accounts and orchestrate ABM campaigns globally.Intent Data
Leadfeeder logoLeadfeederTurn anonymous website traffic into qualified B2B leads with visitor identification.Intent Data
Lead Onion logoLead OnionIdentify in-market B2B accounts through buyer intent signals.Intent Data

Pick the tool. We run the system around it.

TrustRadius is one part of a stack. Phi builds and operates the revenue system the whole stack plugs into.

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