Informa TechTarget

The platform captures first-party intent signals based on actual content consumption behavior. Its Priority Engine product delivers contact-level intent data rather than relying solely on account-level aggregation.

Informa TechTarget provides a B2B demand generation and intent data platform built on a proprietary media network. The company runs over fifteen technology-focused websites where IT and business professionals actively research solutions, creating a steady stream of first-party behavioral data. Through its Priority Engine product, the platform identifies specific contacts who are actively consuming relevant content and exhibiting buying signals. This approach differs from third-party intent providers by sourcing data directly from owned media properties rather than bidstream or co-op data. Sales and marketing teams use these insights to prioritize accounts and engage prospects who are further along in their purchase research. The platform integrates with existing CRM and marketing automation systems to activate intent data within standard workflows.