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Tools · LaunchDarkly

LaunchDarkly

Control feature releases with flags, targeting, and real-time monitoring.

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RevOpsAI Marketing ToolsSales Tools
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Overview

What is LaunchDarkly?

LaunchDarkly lets engineering teams manage feature flags, run experiments, and control software releases in real time. It supports progressive rollouts and instant rollbacks without redeploying code. Teams use it to reduce deployment risk and ship updates faster.

LaunchDarkly provides a platform for managing feature flags across production environments. Developers wrap new functionality in flags and toggle them on or off for specific user segments without changing code. The platform includes SDKs for over 35 languages and frameworks, making integration straightforward across most stacks. Built-in experimentation capabilities let teams measure the impact of changes using statistical analysis. Real-time monitoring and alerting help catch performance issues early during rollouts. AI configuration controls allow teams to manage model parameters and routing logic alongside traditional feature releases.

Fit

Ideal customer profile.

Engineering and product teams at growth-stage and enterprise companies that need safe, controlled feature releases and experimentation capabilities.

  • Series B+
  • Mid-market
  • Enterprise

Capabilities

Key features.

01

Feature flag management with targeting rules

02

Progressive rollouts by percentage or segment

03

Instant rollbacks without redeployment

04

Built-in experimentation and statistical analysis

05

Real-time performance monitoring and alerting

06

AI model configuration and routing controls

07

SDKs for 35+ languages and frameworks

08

Single sign-on and role-based access

09

Custom release automation workflows

10

Auto pause and rollback on failure detection

Usage

How to use LaunchDarkly.

Teams integrate the SDK into their application, create feature flags in the dashboard, and define targeting rules based on user attributes or percentages. They can then roll features out gradually, monitor performance metrics, and roll back instantly if issues arise. Experiments run on top of flags to compare variants and validate changes with real user data.

Cost

Pricing.

$12/ Per active user

Free Developer plan available with unlimited seats and flags. Foundation starts at $12 per service connection monthly. Enterprise and Guardian tiers require custom pricing.

Developer

$0.00

Foundation

$12.00

Enterprise

$custom

Guardian

$custom

At a glance

Quick facts.

Stack position
RevOps
Category
AI Marketing Tools, Sales Tools
Best for
Series B+, Mid-market, Enterprise
Pricing
From $12/Per active user

Subcategories

  • A/B Testing Tools
  • Demo

Questions

Frequently asked.

How do you get started with LaunchDarkly?

Install one of the 35+ SDKs into your application, create feature flags in the dashboard, and set targeting rules. Toggle flags on or off to control which users see new features.

What does LaunchDarkly cost?

The Developer plan is free forever with unlimited seats and flags. Foundation costs $12 per service connection plus $10 per 1,000 client-side MAUs, while higher tiers are custom priced.

Why should teams use LaunchDarkly?

It reduces deployment risk by letting teams toggle features off instantly without redeploying code. Built-in experimentation and monitoring help validate changes and catch issues early.

How does LaunchDarkly work under the hood?

Client SDKs connect to the platform and evaluate feature flags in real time based on user attributes and targeting rules. Changes propagate instantly, so teams can adjust rollouts or roll back without touching code.

Is there a free version of LaunchDarkly?

Yes, the Developer tier is free forever with unlimited seats, unlimited flags, and access to all SDKs. It includes usage caps on replays, errors, logs, and traces.

Does LaunchDarkly offer a partner program?

Yes, the company runs a partner program for integrators and technology partners. It provides access to integrations, resources, and connections to enterprise customers.

Pick the tool. We run the system around it.

LaunchDarkly is one part of a stack. Phi builds and operates the revenue system the whole stack plugs into.