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LaunchDarkly

LaunchDarkly

Control feature releases with flags, targeting, and real-time monitoring.

RevOpsAI Marketing ToolsSales Tools
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What is LaunchDarkly?

LaunchDarkly lets engineering teams manage feature flags, run experiments, and control software releases in real time. It supports progressive rollouts and instant rollbacks without redeploying code. Teams use it to reduce deployment risk and ship updates faster.

LaunchDarkly provides a platform for managing feature flags across production environments. Developers wrap new functionality in flags and toggle them on or off for specific user segments without changing code. The platform includes SDKs for over 35 languages and frameworks, making integration straightforward across most stacks. Built-in experimentation capabilities let teams measure the impact of changes using statistical analysis. Real-time monitoring and alerting help catch performance issues early during rollouts. AI configuration controls allow teams to manage model parameters and routing logic alongside traditional feature releases.

Ideal Customer Profile

Engineering and product teams at growth-stage and enterprise companies that need safe, controlled feature releases and experimentation capabilities.

Series B+Mid-marketEnterprise

Key Features

  • Feature flag management with targeting rules
  • Progressive rollouts by percentage or segment
  • Instant rollbacks without redeployment
  • Built-in experimentation and statistical analysis
  • Real-time performance monitoring and alerting
  • AI model configuration and routing controls
  • SDKs for 35+ languages and frameworks
  • Single sign-on and role-based access
  • Custom release automation workflows
  • Auto pause and rollback on failure detection

How to use LaunchDarkly

Teams integrate the SDK into their application, create feature flags in the dashboard, and define targeting rules based on user attributes or percentages. They can then roll features out gradually, monitor performance metrics, and roll back instantly if issues arise. Experiments run on top of flags to compare variants and validate changes with real user data.

Pricing

$12/ Per active user

Free Developer plan available with unlimited seats and flags. Foundation starts at $12 per service connection monthly. Enterprise and Guardian tiers require custom pricing.

Developer
$0.00
Foundation
$12.00
Enterprise
$custom
Guardian
$custom

Frequently Asked Questions

How do you get started with LaunchDarkly?

Install one of the 35+ SDKs into your application, create feature flags in the dashboard, and set targeting rules. Toggle flags on or off to control which users see new features.

What does LaunchDarkly cost?

The Developer plan is free forever with unlimited seats and flags. Foundation costs $12 per service connection plus $10 per 1,000 client-side MAUs, while higher tiers are custom priced.

Why should teams use LaunchDarkly?

It reduces deployment risk by letting teams toggle features off instantly without redeploying code. Built-in experimentation and monitoring help validate changes and catch issues early.

How does LaunchDarkly work under the hood?

Client SDKs connect to the platform and evaluate feature flags in real time based on user attributes and targeting rules. Changes propagate instantly, so teams can adjust rollouts or roll back without touching code.

Is there a free version of LaunchDarkly?

Yes, the Developer tier is free forever with unlimited seats, unlimited flags, and access to all SDKs. It includes usage caps on replays, errors, logs, and traces.

Does LaunchDarkly offer a partner program?

Yes, the company runs a partner program for integrators and technology partners. It provides access to integrations, resources, and connections to enterprise customers.

Quick Facts

Stack position
RevOps
Category
AI Marketing Tools, Sales Tools
Best for
Series B+, Mid-market, Enterprise
Pricing
From $12/Per active user
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Subcategories

A/B Testing ToolsDemo

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