Metricool
Metricool brings social media scheduling, analytics, and messaging into a single workspace.
Updated April 2026
Overview: What is Metricool?
Users can plan content across multiple platforms and track performance without switching tools. The platform supports major networks including Google, Meta, Pinterest, and X.
Metricool is an all-in-one social media management platform built for teams that need to control multiple channels from one place. Users drag and drop posts into a visual calendar, automate recurring content, and respond to messages through a unified inbox. The analytics dashboard surfaces key metrics quickly, reducing the time spent on manual reporting. Teams can also create customizable smartlinks and run unified ad campaigns across platforms. Setup is straightforward, and users can begin scheduling and tracking immediately after connecting their accounts. The tool focuses on social media workflows and does not replace CRM or advanced ad bidding functions.
Fit: Ideal customer profile.
Social media managers and marketing teams at startups, small businesses, and agencies who need a centralized tool for planning, scheduling, and reporting across multiple platforms.
- Seed
- SMB
- Mid-market
Capabilities
Key features.
01
Drag-and-drop content calendar
02
Automated post scheduling and reposts
03
Unified inbox for all messages
04
Cross-platform analytics dashboard
05
Competitor analysis tracking
06
Customizable smartlink creation
07
Unified ad campaign management
08
Automated PDF and PPT reports
09
Post approval workflows for teams
10
AI assistant for content support
Usage
How to use Metricool.
Teams connect their social profiles and ad accounts to the platform, then use the drag-and-drop calendar to plan and schedule posts across channels. Messages from all connected networks flow into a single inbox for efficient response management. Automated reports can be generated on a recurring basis to share performance insights with stakeholders.
Cost
Pricing.
$18/ Per add-on
Free plan available with 1 brand and 50 posts per month. Paid plans start at $18 per month for the Starter tier.
Free
$0.00
- Manage 1 brand
- Up to 50 posts/mo
- Analyze 5 competitors
- 3 months analytics
- AI assistant included
- Excludes LinkedIn, Twitter
Starter
$18.00
- Up to 10 brands
- Unlimited publishing
- Analyze 100 competitors
- Twitter/X add-on
- PDF & PPT reports
- Google Drive & Canva
Advanced
$45.00
- Up to 50 brands
- Team & client mgmt
- Post approval system
- Full Twitter/X analytics
- Custom report templates
- API & Looker Studio
Custom
$Contact us
- Custom brand count
- Metricool integration
- White Label
- Dedicated manager
- Custom AI credits
- Full feature access
At a glance
Quick facts.
- Stack position
- Marketing Ops
- Category
- AI Marketing Tools, E-commerce Tools, Sales Tools
- Best for
- Seed, SMB, Mid-market
- Pricing
- From $18/Per add-on
Subcategories
- AI Dashboards & Reporting
- Inbox Management
- Influencer Discovery & Outreach
- Instagram Automation
- Social Listening
- Social Media Automation
- Workflow Automation
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Questions
Frequently asked.
How do you get started with Metricool?
Create a free account and connect your social profiles. Then use the calendar to plan content, schedule posts, and monitor analytics from one view.
What does Metricool cost?
A free plan is available with limited features. Paid tiers include Starter starting at $18 per month and Advanced starting at $45 per month, both offering more brands and capabilities.
What makes Metricool a good choice?
It combines scheduling, analytics, inbox management, smartlinks, and ad tools in a single dashboard. This consolidation saves teams significant time compared to using separate platforms.
How does Metricool function day to day?
The platform connects to your social accounts and ad networks to centralize publishing and tracking. It automatically collects performance data and generates reports on a schedule you define.
Can you use Metricool without paying?
Yes, the free plan supports one brand with up to 50 posts per month. It includes three months of analytics history and access to the AI assistant.
Which platforms integrate directly with Metricool?
Metricool is an official partner of Google, Meta, Pinterest, and X. These partnerships enable direct integration for both organic posting and paid ad management.
Compare
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Talk to us: Pick the tool. We run the system around it.
Metricool is one part of a stack. We build and run the revenue system it plugs into.
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