Puzzle
Puzzle is a process mapping tool that documents how workflows, teams, tools and data connect, for operations, RevOps and automation teams.
Updated October 2026
Overview: What is Puzzle?
It has a free plan, and paid plans start at $20 per editor a month, or $16 billed annually (checked October 2026).
Each step on a Puzzle map holds structured data: an owner, a role, the tool it runs in and the data fields it touches. That turns a diagram into something you can query. You can open a step to see its SOP and Loom walkthroughs, or price a process from time, frequency and role rates. This Puzzle runs at puzzleapp.io and isn't the accounting software at puzzle.io.
Fit: Ideal customer profile.
Ops leads, RevOps teams and automation builders who need one map of who does what, in which tool, at what cost. It helps most when your stack runs on HubSpot, Zapier, Make or n8n. If you only need a quick whiteboard sketch, a general diagram tool is lighter.
- Documenting a GTM tech stack
- Mapping automations next to manual steps
- Onboarding new hires to a process
Capabilities
Key features.
01
Workflow Canvas where each step carries an owner, role and tool
02
Team Designer and Tool Canvas with subscription and renewal tracking
03
Process costing from step time, frequency and role rates
04
Entities and Attributes to trace CRM and data fields across workflows
05
HubSpot, Zapier, Make and n8n sync on the $40 plan and up
06
Nova AI drafts maps from docs, screenshots, transcripts or CSVs
07
MCP server so Claude, ChatGPT or other agents can read your maps
Usage
How to use Puzzle.
Start on the Workflow Canvas, or give Nova, Puzzle's AI assistant, a doc, screenshot, transcript or CSV and let it draft the map. Add teams and role rates in Team Designer and your software in the Tool Canvas. On the $40 plan, sync HubSpot workflows, Zapier Zaps and Make scenarios so the map shows the automations next to the manual steps. Share a filtered view with each team.
Cost
Pricing.
$20/ editor/month
Nova AI runs on credits sold in packs of $20 for 2,500, $50 for 7,500 and $100 for 20,000, or on your own Anthropic, OpenAI or Google key (checked October 2026). Pricing is per editor.
Starter
$0.00
- Every feature included to test
- Templates, comments and changelog
- Loom and Scribe embeds
Builder
$20.00
- Unlimited objects
- Tasks manager and list view
- Shared views per team
- No app integrations or process costing
Top self-serve plan
$40.00
- HubSpot, Zapier and Make integrations
- Process costing and tool cost tracking
- Data model mapping and conditional coloring
Enterprise
- Single sign-on
- Tab-level permissions
- White-glove onboarding
At a glance
Quick facts.
- Stack position
- RevOps
- Category
- RevOps
- Best for
- Documenting a GTM tech stack, Mapping automations next to manual steps, Onboarding new hires to a process
- Pricing
- From $20/editor/month
Subcategories
- Integrations & Workflows
- Workflow Visualization
Questions
Frequently asked.
How much does Puzzle cost?
Starter is free. Builder is $20 per editor a month, or $16 billed annually, and the top self-serve plan is $40, or $33 billed annually. Enterprise is quoted (checked October 2026).
Is Puzzle the same as the Puzzle accounting software?
No. This Puzzle is a process mapping tool at puzzleapp.io. Puzzle at puzzle.io is a separate company that sells accounting software to startups.
Does Puzzle integrate with HubSpot?
Yes, on the $40 plan and Enterprise. It pulls HubSpot workflows and forms into the map with their IDs and enrollment data. It also syncs Zapier Zaps and Make scenarios.
How is Puzzle different from Miro or Lucidchart?
Miro and Lucidchart are general diagram and whiteboard tools. In Puzzle every box holds data, such as its owner, tool, cost and the fields it touches, so you can trace a role or a field across workflows.
What are Puzzle's limits?
The free plan caps how much you can map, and Builder leaves out integrations and process costing, so most RevOps teams will need the $40 plan. Pricing is per editor, and Nova AI uses credits unless you bring your own key.
What are the alternatives to Puzzle?
Lucidchart, Miro and Whimsical are diagram and whiteboard tools for drawing processes. Scribe records step-by-step guides from screen activity, and Notion holds written SOPs and wikis.
Compare
Puzzle alternatives.
Talk to us: Pick the tool. We run the system around it.
Puzzle is one part of a stack. We build and run the revenue system it plugs into.
Talk to Phi