Qualtrics
Qualtrics is an experience management platform for surveys, customer feedback, employee engagement and market research, mostly bought by large companies' CX, HR and research teams.
Updated October 2026
Overview: What is Qualtrics?
It doesn't publish prices: customer products are priced by interactions, employee products by employee count, and every product includes unlimited users (checked October 2026).
It runs surveys and collects feedback on websites, in apps and from contact centers, analyzes open-text and contact center conversations for sentiment, and feeds dashboards that flag where customers or employees are unhappy. In 2026 Qualtrics completed its $6.75 billion purchase of Press Ganey Forsta, a healthcare experience data company, and in February 2026 named former Oracle executive Jason Maynard as CEO.
Fit: Ideal customer profile.
Mid-size and large companies running formal CX, employee listening or research programs, with an owner who can design surveys and act on the results. A small B2B team that only needs an NPS survey or a few forms will find a lighter survey tool cheaper and faster to set up.
- Large survey and feedback programs
- Employee engagement research
Capabilities
Key features.
01
Surveys with AI follow-up prompts for deeper answers
02
Website and in-app feedback plus digital experience analytics
03
Contact center analytics, quality management and agent coaching
04
Sentiment and text analysis across open-ended responses
05
Employee engagement, pulse, onboarding, exit and 360 surveys
06
Market, product, UX and brand research, including video feedback
07
Dashboards with recommended actions and closed-loop follow-up
Usage
How to use Qualtrics.
Most teams start with one program, such as a customer satisfaction survey after onboarding or an annual employee engagement survey, then add channels like in-app feedback or contact center analytics. Pricing is set with sales around the number of interactions or employees you expect. Results can be routed back to account owners so they follow up with unhappy customers.
Cost
Pricing.
Quote only
Qualtrics quotes every product (checked October 2026). Customer experience products are priced on interactions, meaning the data records it collects or processes, employee experience products on employee count, and research products on survey responses and minutes of video feedback. Plans can differ by industry security requirements.
At a glance
Quick facts.
- Stack position
- Analytics
- Category
- Analytics
- Best for
- Large survey and feedback programs, Employee engagement research
- Pricing
- Quote only
Subcategories
- Voice of Customer
Questions
Frequently asked.
How much does Qualtrics cost?
Qualtrics doesn't publish prices. You request a quote, and it prices customer products by interactions, employee products by employee count and research by responses, with unlimited users (checked October 2026).
What did Qualtrics acquire in 2026?
Qualtrics completed its $6.75 billion acquisition of Press Ganey Forsta, which provides experience data and analytics, especially in healthcare. The deal was announced in October 2025 and closed in May 2026.
Is Qualtrics useful for B2B sales teams?
Indirectly. It measures customer satisfaction and churn signals, which matter to customer success and account teams, but it doesn't find prospects, run outreach or manage a pipeline.
What are Qualtrics' limits?
Pricing is quote-only and aimed at enterprise programs, so it's heavy for a small team that needs a simple survey. Getting value takes someone to design the program and act on what it finds.
What are the alternatives to Qualtrics?
Medallia is the closest enterprise experience management rival, Hotjar focuses on website behavior and on-site feedback, and Gainsight runs customer success programs. For simple surveys, SurveyMonkey and Typeform are lighter options.
Compare
Qualtrics alternatives.
Talk to us: Pick the tool. We run the system around it.
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