Rival IQ
Rival IQ is a social media analytics tool that benchmarks a brand's social performance against its competitors for marketing teams and agencies.
Updated October 2026
Overview: What is Rival IQ?
Paid plans start at $239 a month on Drive, with a 14-day free trial and no credit card required (checked October 2026). It has been part of Quid since late 2021.
You add the companies you want to watch, and Rival IQ tracks one handle per company on each network it covers: Facebook, Instagram, X, TikTok, YouTube and LinkedIn pages. In a B2B revenue system it sits on the marketing side, next to the reporting stack, and tells you how your content performs against named rivals. It doesn't produce contacts or pipeline on its own.
Fit: Ideal customer profile.
Social, content and brand teams, and agencies that report on several brands, who need to see how their accounts compare with direct competitors. It's a weaker fit for B2B teams whose main channel is LinkedIn: one independent comparison found Rival IQ doesn't show LinkedIn data for competitor pages, only for your own connected page.
- Social and content teams
- Agencies managing several brands
Capabilities
Key features.
01
Competitor benchmarking across Facebook, Instagram, X, TikTok, YouTube and LinkedIn
02
Post-level analysis by hashtag, topic, time and engagement rate
03
Email alerts when a tracked company posts high-performing content
04
Likely-boosted post detection for competitor Facebook posts
05
Scheduled report exports to PDF, PowerPoint, PNG or CSV, including custom branding
06
Social listening saved searches on the Engage and Engage Pro plans
07
Social Insights API, sold as an add-on on Engage Pro
Usage
How to use Rival IQ.
Set up a group of companies (your brand plus the competitors you care about), then connect your own Facebook, Instagram, X and LinkedIn accounts for private metrics on the Engage plans. Engage adds a Google Data Studio connector, and scheduled exports can be embedded in other dashboards. Most teams run a weekly competitor report and set alerts for breakout posts.
Cost
Pricing.
$239/ month
Monthly prices as listed on rivaliq.com (checked October 2026). Annual billing saves 15%. Extra users cost $10 a month and five extra tracked companies cost $50 a month. Nonprofit pricing is available on request.
Drive
$239.00
- 10 tracked companies
- 6 months of data history
- 1 user
- Alerts and scheduled reports
Engage
$349.00
- 20 tracked companies
- 12 months of data history
- 2 users
- Facebook Ads reporting
- Data Studio connector
Engage Pro
$559.00
- 40 tracked companies
- 24 months of data history
- 5 users
- Estimated impressions
- API as an add-on
Enterprise
- Custom volumes
- Quote from sales
At a glance
Quick facts.
- Stack position
- Analytics
- Best for
- Social and content teams, Agencies managing several brands
- Pricing
- From $239/month
Questions
Frequently asked.
How much does Rival IQ cost?
Drive is $239 a month, Engage $349 and Engage Pro $559, billed monthly, with 15% off for annual billing (checked October 2026). Enterprise and volume packages are quoted by sales.
Is Rival IQ free?
There's no free plan. You get a 14-day free trial without a credit card, and Rival IQ runs free one-off head-to-head reports against a single competitor on TikTok, Instagram, Facebook or X.
Who owns Rival IQ?
NetBase Quid (now Quid) acquired Rival IQ in late 2021. Rival IQ still runs as its own product and app.
What are Rival IQ's limits?
Pricing starts high for a small team, metrics refresh every 3 to 12 hours depending on plan, and an independent comparison found no LinkedIn data for competitor pages, which matters for B2B brands.
What are the alternatives to Rival IQ?
Keyhole (its listening is now offered on Muck Rack) and Lumen by Talkwalker focus on social listening and benchmarking, Brandwatch adds consumer intelligence and influencer tools, and Sprout Social and Hootsuite combine publishing and inboxes with analytics.
Compare
Rival IQ alternatives.
Talk to us: Pick the tool. We run the system around it.
Rival IQ is one part of a stack. We build and run the revenue system it plugs into.
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