Unify
Unify is an outbound sales platform that combines B2B contact data, buying signals, AI research and multichannel sequences in one chat interface, for SDRs, AEs and small sales teams running signal-based outbound.
Updated October 2026
Overview: What is Unify?
There's a free plan, and paid plans start at $20 per seat per month on Base (checked October 2026). Unify raised a $40 million Series B in July 2025.
A rep asks Unify for a list, say people at funded companies hiring SDRs, and it builds the list from more than 40 data sources, finds emails and phones through a waterfall of vendors and drafts the sequence. Signals such as job changes, hiring, funding, tech stack and website visits can trigger plays automatically on the Business plan. In an outbound motion it sits where list building, enrichment and the sequencer usually live as separate tools, next to the CRM.
Fit: Ideal customer profile.
Sales teams at B2B startups and scale-ups that want reps to build lists, research accounts and send sequences without help from RevOps, and teams that want to act on signals like job changes and website visits. Two-way CRM sync, website intent and signal-triggered automation sit on the custom Business plan, so a team that needs those should budget for an annual contract.
- Signal-triggered outbound
- Reps building their own lists
- Replacing separate data and sequencing tools
Capabilities
Key features.
01
Chat interface that builds lists, researches accounts and writes sequences from a prompt
02
Contact data on 1.1 billion people and 65 million companies, plus 40+ data sources
03
Email and phone waterfall enrichment with real-time email validation
04
Signals for job changes, hiring, funding, tech stack, news and website visits
05
Multichannel sequences with email, call and social tasks, plus a click-to-call dialer
06
Automated plays that trigger on signals, and managed Gmail and Outlook mailboxes
07
HubSpot and Salesforce sync, read-only on Pro and read-write on Business
Usage
How to use Unify.
Start on the free plan or the 14-day Pro trial, connect a mailbox and describe the list or campaign you want in the chat. Pro adds read-only HubSpot and Salesforce sync and Slack alerts. Business adds read-write CRM sync, an open API and webhooks, website and product signals, a power dialer and managed mailboxes. Watch credit use on phone enrichment and deep research, which cost the most.
Cost
Pricing.
$20/ seat/month
Per seat per month as listed on unifygtm.com (checked October 2026); Business is quoted and billed annually. Actions use credits: email enrichment averages 1 credit and phone enrichment 4, AI usage is billed in credits too, and top-ups carry over for 12 months. When credits run out, actions pause rather than charge.
Free
$0.00
- Limited credits
- Up to 3 seats
- Multichannel sequencing
- Click-to-call dialer
Base
$20.00
- 800 credits per seat a month
- Phone and email enrichment
- Job change and hiring signals
Pro
$60.00
- 2,400 credits per seat a month
- Read-only HubSpot and Salesforce sync
- Slack notifications
Business
- Custom credit pool
- Website intent and signal-triggered plays
- Read-write CRM sync and API
- Managed mailboxes and power dialer
At a glance
Quick facts.
- Stack position
- AI SDR
- Category
- AI Sales Tools, Sales Tools
- Best for
- Signal-triggered outbound, Reps building their own lists, Replacing separate data and sequencing tools
- Pricing
- From $20/seat/month
Subcategories
- AI SDR
- Intent Signals
- Multichannel Outreach
Questions
Frequently asked.
How much does Unify cost?
Free is $0 with limited credits, Base is $20 and Pro $60 per seat per month, and Business is a custom annual contract. Each paid seat comes with a monthly credit allowance (checked October 2026).
Does Unify integrate with HubSpot and Salesforce?
Yes. Pro syncs read-only with HubSpot and Salesforce, and Business adds read-write sync so Unify can update records, plus an open API and webhooks.
Does Unify handle email deliverability?
On Business it creates, warms and rotates Gmail and Outlook mailboxes for you at $25 per mailbox per month, with bounce prevention. Lower plans connect one mailbox per seat.
What are Unify's limits?
Credit costs vary by provider, so heavy phone enrichment and multi-step research use credits quickly. Website intent, signal-triggered automation and two-way CRM sync are Business-only, and Unify's AI drafts still need a rep to check them before they go out.
What are the alternatives to Unify?
Clay is the flexible option for building enrichment and signal workflows yourself. Apollo and Amplemarket pair a contact database with sequencing, and Common Room and Warmly start from signals and website visitors.
Compare
Unify alternatives.
Talk to us: Pick the tool. We run the system around it.
Unify is one part of a stack. We build and run the revenue system it plugs into.
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