YAMM
YAMM (Yet Another Mail Merge) is a Gmail and Google Sheets add-on that sends personalized mass emails from your own inbox, for founders, small sales teams, recruiters and nonprofits.
Updated October 2026
Overview: What is YAMM?
The free plan covers 20 recipients a day, and Pro seats are billed yearly at a price that depends on your billing country (checked October 2026).
YAMM is made by Talarian, which says more than 10 million people have used it. You write the email as a Gmail draft with markers such as {{First name}}, keep the list in a Google Sheet and send from the Extensions menu, with tracking written back to each row. In an outbound motion it's the lightest sending setup there is, and teams that need multi-step sequences usually move to a cold email tool.
Fit: Ideal customer profile.
Founders, small sales and partnerships teams, recruiters, schools and nonprofits on Gmail or Google Workspace who send personalized one-to-many emails and want replies in their own inbox. It's a weaker fit for teams running daily cold sequences across several inboxes, since it has no warm-up or inbox rotation, and it doesn't work with Outlook.
- Gmail and Google Workspace users
- Personalized one-to-many email
- Lists kept in Google Sheets
Capabilities
Key features.
01
Mail merge from a Gmail draft, with markers filled from Sheets columns
02
Real-time tracking of opens, clicks, replies, bounces and unsubscribes in the sheet
03
Personalized attachments, links, images and CC or BCC per recipient
04
Scheduled merges and filtered follow-ups sent in the same thread
05
Automatic splitting of lists that go over the daily quota
06
Doesn't store drafts, recipient addresses or sheet content; Talarian is ISO 27001 certified
Usage
How to use YAMM.
Install YAMM from the Google Workspace Marketplace and write a Gmail draft with markers that match your column headers. Open the add-on from the Extensions menu in Sheets, send yourself a test, then send the merge. Contacts can come from Google Contacts, and YAMM's guides show how to pull them from Salesforce, HubSpot or Copper and write sending activity back to the CRM. Follow-ups go to the rows you filter, in the same thread.
Cost
Pricing.
Free plan, then yearly Pro seats
YAMM doesn't publish one list price. Its pricing and billing pages show the price for your billing country, before tax (checked October 2026). Pro is a yearly subscription paid upfront per seat, with no prorated refunds. Schools and nonprofits with 25 or more users can ask for a discount.
Free
$0.00
- Up to 20 recipients a day
- Open, click and reply tracking
- Bounce and unsubscribe tracking
Pro (gmail.com)
- Up to 400 recipients a day
- Mail merge scheduling
- Bounce list management
Pro (Google Workspace)
- Up to 1,500 recipients a day
- Extra seats for people in your domain
- Admin access to the space
At a glance
Quick facts.
- Stack position
- Outbound Sending
- Category
- Sales Tools
- Best for
- Gmail and Google Workspace users, Personalized one-to-many email, Lists kept in Google Sheets
- Pricing
- Free plan, then yearly Pro seats
Subcategories
- Email Sender
Questions
Frequently asked.
How much does YAMM cost?
The free plan sends to 20 recipients a day. Pro is a yearly subscription per seat, priced by billing country, so YAMM shows the price on its billing page rather than as one list price (checked October 2026).
How many emails can YAMM send per day?
20 recipients a day on the free plan, 400 with Pro on a gmail.com account and 1,500 with Pro on a paid Google Workspace account. A new Workspace account can be held to 400 for a while, and YAMM splits bigger lists over several days.
Does YAMM send automated follow-up sequences?
Not the way a cold email sequencer does. You launch each follow-up yourself, to rows filtered by status, and it goes out in the same thread. One independent comparison also notes it has no warm-up or other protection for sender reputation.
Does YAMM integrate with HubSpot or Salesforce?
There's no native sync. YAMM's guides show how to import contacts from Salesforce, HubSpot or Copper into a sheet, send from there and update the CRM with the sending activity.
What are the alternatives to YAMM?
GMass also sends from Gmail and adds automated follow-ups, Mailmeteor works from Gmail or Outlook, and Woodpecker and QuickMail are cold email tools with warm-up and inbox rotation.
Compare
YAMM alternatives.
Talk to us: Pick the tool. We run the system around it.
YAMM is one part of a stack. We build and run the revenue system it plugs into.
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