Tools · Luru
Luru
Automated multi-channel outreach that sounds human.

Overview
What is Luru?
Luru is an AI sales development platform that runs outbound campaigns across email, phone, and LinkedIn. It handles prospecting, research, and personalized messaging in one workspace. The goal is booking qualified meetings with minimal manual effort from reps.
Luru operates as a revenue workspace that automates the full outbound workflow. It identifies prospects, researches their intent signals, and crafts personalized messages tailored to each contact. Campaigns run simultaneously across email, phone, and LinkedIn without requiring reps to switch tools. The AI adapts messaging in real time based on objection handling and response patterns. CRM syncing keeps all activity data current without manual entry. The platform continuously learns from outcomes to improve future outreach performance.
Fit
Ideal customer profile.
Early-stage and growth-stage sales teams that want to scale outbound without adding headcount.
- Seed
- Series A
- SMB
Capabilities
Key features.
01
AI-generated outreach messages
02
Multi-channel campaign execution
03
Automated email, phone, and LinkedIn
04
Real-time objection handling
05
Built-in prospect research
06
CRM sync and integration
07
Continuous performance optimization
08
End-to-end campaign automation
09
Contact and campaign analytics
Usage
How to use Luru.
Teams define their ideal customer profile and launch multi-channel campaigns from the workspace. The AI agent handles prospecting, message personalization, and follow-up sequences automatically. Reps monitor performance through the dashboard and step in when meetings are booked or handoffs are needed.
Cost
Pricing.
$500/ Per seat
Starts at $500 per agent per month for the Standard plan. Free trial available.
Standard
$500.00
At a glance
Quick facts.
- Stack position
- AI SDR
- Category
- AI Sales Tools, Data Sources, Sales Tools
- Best for
- Seed, Series A, SMB
- Pricing
- From $500/Per seat
Subcategories
- AI Automation
- AI SDR
- Workflow Automation
Questions
Frequently asked.
How do you get started with Luru?
Define your target customer profile, then launch automated campaigns across multiple channels. The AI manages prospecting, outreach, and meeting scheduling from there.
What does Luru cost?
The Standard plan is $500 per agent per month, covering up to 1,000 contacts. A free trial is available to test the platform first.
Why use Luru over other outbound tools?
It generates human-quality messages that avoid the robotic tone common in automated outreach. Teams book more qualified meetings with less manual effort.
How does the platform actually work?
Luru identifies leads, researches their intent, and writes personalized outreach messages. It then runs campaigns across email, LinkedIn, and phone to drive responses.
Is there a free version of Luru?
There is no permanent free plan. However, Luru offers a free trial with full feature access so teams can evaluate the platform.
Does Luru integrate with existing sales tools?
Luru syncs with major CRM platforms to keep contact and activity data current. Specific partnership or integration details beyond CRM syncing are not documented.
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Pick the tool. We run the system around it.
Luru is one part of a stack. Phi builds and operates the revenue system the whole stack plugs into.

