BuiltWith
BuiltWith is a web technology profiler that detects the software and tools running on any website.
Updated April 2026
Overview: What is BuiltWith?
Teams use it for competitive research, lead generation, and market intelligence. It covers hundreds of millions of sites and over one hundred thousand technologies.
BuiltWith scans any public website and reports back the specific technologies powering it. Users enter a URL and receive an instant breakdown of content management systems, analytics platforms, advertising networks, and other installed software. The platform maintains a vast database that tracks technology adoption and changes over time. Sales and marketing teams rely on it to find prospects that match specific technology profiles. It also supports competitor analysis by revealing shifts in a rival's tech stack. The tool is built for speed and scale, not for deep traffic analytics or user behavior tracking.
Fit: Ideal customer profile.
Sales, marketing, and product teams at startups and mid-market companies who need to prospect based on technology usage or research competitor stacks.
- Seed
- SMB
- Mid-market
Capabilities
Key features.
01
Instant website technology detection
02
Historical technology tracking and trends
03
Lead generation by specific technology filters
04
Competitor tech stack monitoring and alerts
05
Weekly data updates across millions of sites
06
Integration with major CRM and marketing platforms
07
Market share and adoption analytics
08
Retail and ecommerce reporting tools
09
Unlimited lookups on Pro and Team plans
Usage
How to use BuiltWith.
Sales and marketing teams type a target domain into the search bar to retrieve its full technology profile. They can also set keyword and technology filters to build lists of prospects matching specific criteria. Alerts can be configured to notify users when a tracked site adds or removes a technology.
Cost
Pricing.
$295
Plans start at $295 per month for the Basic tier. No free trial is available, but individual site lookups are free.
Basic
$295.00
- 2 Technologies
- 2 Keywords
- 2 Retail Reports
- 1 System Login
- Fixed scope
- Cancel anytime
Pro
$495.00
- Unlimited Technologies
- Unlimited Keywords
- Unlimited Retail Reports
- 1 System Login
- Fully featured
- Cancel anytime
Team
$995.00
- Unlimited Technologies
- Unlimited Keywords
- Unlimited Retail Reports
- Unlimited System Logins
- Enterprise access
- Cancel anytime
At a glance
Quick facts.
- Stack position
- Enrichment
- Category
- Data Sources, Sales Tools
- Best for
- Seed, SMB, Mid-market
- Pricing
- From $295
Subcategories
- Technology Lookup
Questions
Frequently asked.
How do you use BuiltWith?
Type a website URL into the search bar to get an instant report on its technologies. Use these insights to analyze competitors or find new prospects.
What does BuiltWith cost?
Paid plans begin at $295 per month for the Basic tier and go up to $995 per month for the Team tier. No free trial is offered.
Why should you choose BuiltWith?
It tracks over one hundred thousand technologies across hundreds of millions of websites. This depth of data supports stronger sales targeting and market analysis.
How does BuiltWith detect technologies?
The platform scans public websites to identify installed software and tracks changes over time. It updates its database weekly and retains historical data for years.
Is BuiltWith free to use?
Individual site lookups are available at no charge. Paid subscriptions are required for bulk lookups, advanced filtering, and integrations.
Does BuiltWith integrate with other platforms?
It connects directly with several major CRM and marketing automation systems. Supported platforms include Salesforce, HubSpot, and Microsoft Dynamics 365.
Compare
BuiltWith alternatives.
Talk to us: Pick the tool. We run the system around it.
BuiltWith is one part of a stack. We build and run the revenue system it plugs into.
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