Tools · Keyplay

Keyplay

Build precise target account lists using AI-driven ICP modeling.

Prospecting DataAI Marketing ToolsAI Sales ToolsData Sources

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Overview

What is Keyplay?

Keyplay helps revenue teams identify and prioritize their best-fit accounts. The platform uses artificial intelligence to score and enrich accounts based on your specific ideal customer profile. Teams can build targeted account lists quickly and integrate the data directly into their existing systems.

Keyplay is an account intelligence platform that models your ideal customer profile using machine learning. It analyzes over 750 scoring signals to rank and prioritize accounts based on their likelihood to convert, spend, and remain loyal customers. The system connects directly to your CRM to continuously track and score accounts without manual effort. Users can generate lookalike account lists, backtest their ICP models against historical data, and export results via CSV or API. The platform serves sales and marketing teams looking to focus their outbound efforts on high-value targets rather than broad lists.

Fit

Ideal customer profile.

B2B sales and marketing teams at mid-market and enterprise companies who need to focus outbound efforts on high-fit accounts rather than broad prospecting.

Mid-market
Enterprise
Series B+

Capabilities

Key features.

AI-powered ideal customer profile modeling

Account scoring with 750+ signals

Lookalike account discovery and ranking

Backtested ICP model validation

Continuous account tracking and enrichment

Native HubSpot and Salesforce integrations

CSV export and enrichment API access

Dedicated customer success management

Custom AI-driven account prioritization

Analyst services for enterprise plans

Usage

How to use Keyplay.

Teams connect their CRM instance to the platform and define their ideal customer profile parameters. The system then scores existing and potential accounts against this model using AI agents that run continuously. Users review prioritized account lists, adjust scoring criteria as needed, and push high-fit targets directly into their sales workflows through native integrations or exports.

Cost

Pricing.

$18000/ Per credit

Starts free with the Test Drive plan for basic lookalike discovery. Paid plans begin at $18,000 per year for ICP modeling with custom pricing available for enterprise needs.

Test Drive

$0.00

ICP Modeling

$18000.00

Full-Service ICP

$custom

At a glance

Quick facts.

Stack position: Prospecting Data
Category: AI Marketing Tools, AI Sales Tools, Data Sources, Sales Tools
Best for: Mid-market, Enterprise, Series B+
Pricing: From $18000/Per credit

Subcategories

Account Research
AI Account Research
AI Lead Intelligence
AI SDR
B2B Databases
Customer Segmentation & Scoring
Prospecting Database
Technology Lookup

Questions

Frequently asked.

What is the typical workflow for using Keyplay?

Users connect their CRM, define profile parameters, and let the AI score and rank accounts automatically. The platform then surfaces prioritized targets for sales and marketing outreach.

What does Keyplay cost?

A free Test Drive plan offers basic lookalike discovery with limited features. The ICP Modeling tier starts at $18,000 annually, and enterprise pricing is available on request.

What makes Keyplay different from other account scoring tools?

The platform delivers over 90% scoring accuracy by analyzing 750+ signals and backtesting models against real outcomes. This focus on precision helps teams concentrate on accounts that convert and retain.

How does the platform score and enrich accounts?

AI agents continuously evaluate accounts using hundreds of firmographic and behavioral signals. Results sync to your CRM or can be exported as CSV files for immediate use.

Is there a free option to try the platform?

Yes, the Test Drive plan provides free access to lookalike discovery and a preview of up to 25 accounts. Free proofs of concept are also available to validate fit before committing.

Which CRMs and tools does Keyplay integrate with?

The platform integrates natively with Salesforce and HubSpot CRM. It also offers an enrichment API and CSV exports for teams using other systems.

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